Director, Content Creators & Influencers

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...  

Director, Content Creators and Influencers, HBO Max  

Content creators and influencers are among the most powerful and efficient marketing drivers today, especially when it comes to generating awareness and demand. They are storytellers, tastemakers, and often, full-fledged media brands in their own right.  

We’re seeking a Director of Content Creators and Influencers to elevate and scale our approach to working with creators. This role will lead the development of a best-in-class influencer and creator strategy—one that drives meaningful awareness and demand for HBO Max, our films, and our original series. 

While we already engage with top creators worldwide, we see a significant opportunity to take this work to the next level. This role will shape a unique, differentiated creator program that sets the gold standard in entertainment—and makes HBO Max the most coveted brand for creators to partner with. 

Your Role and Responsibilities   

• Build and maintain strategic relationships with content creators and influencers across all tiers, ensuring authentic brand alignment and long-term partnerships. 

• Collaborate cross-functionally with internal teams (social, PR, brand, content, talent, legal) to streamline influencer engagement and align on campaign objectives. 

• Negotiate, structure partnerships, manage campaign execution and performance tracking. 

• Drive innovation by scouting new opportunities in the creator ecosystem, including emerging platforms, creative tech, and beta partnerships with creators and tool providers. 

• Conceptualize and pitch creative campaigns that respect the creator’s voice while aligning with brand strategy, focusing on co-creation and authentic storytelling over traditional sponsored content. 

• Stay culturally in tune with Gen Z and Millennial audiences, maintaining a deep understanding of creator culture and trends to ensure content relevance and resonance. 

• Establish operational systems for managing influencer campaigns efficiently, from onboarding to measurement, ensuring smooth execution and ROI analysis. 

Qualifications & Experience   

• 8-10 years of experience in the creator and influencer marketing industry, with a proven track record of success. 

• Minimum of 5 years of managing a team. 

• Established network of relationships with top-tier and