Manager, Sports Sales Training - River Cats & A's Ticket Sales

Be the Catalyst: Lead the Future of Sports Sales

The Sacramento River Cats are launching a bold new era in sports sales development - and we’re looking for a trailblazer to lead the way. Introducing the Manger of our Catalyst Sports Sales Training, a pivotal role at the heart of our newly branded Catalyst Program - a 12-month, full-time “Career Acceleration Training” experience designed to fast-track the next generation of elite sports sales professionals.

But this isn’t just any sales leadership role. Click Here to learn more about Catalyst.

As the Manager, Sports Sales Training, you’ll not only lead and mentor a class of high-potential sales talent - you’ll also play a key role in driving ticket sales for Major League Baseball’s Athletics at Sutter Health Park, a once-in-a-lifetime opportunity to shape the fan experience for a major league franchise.

You’ll be part of the Sacramento Kings family, with access to shared resources, cross-team collaboration, and best-in-class training alongside one of the NBA’s most respected sales organizations. This is a rare chance to lead within a connected, innovative sports ecosystem.

We’re seeking a high-performing sales professional with a proven track record in sports - someone who’s not only excelled individually, but has also inspired peers through leadership, creativity, and results. You’ll thrive in this role if you’re passionate about hands-on coaching, cutting-edge sales enablement, and leveraging the latest in AI-powered sales technology to drive performance and innovation.

If you're ready to lead, innovate, and be a catalyst for the future of sports sales - this is your moment.

Key Responsibilities

Leadership & Training

• Lead, coach, and develop a full-time Catalyst class of early-career sales professionals.
• Design and deliver weekly training sessions, one-on-one coaching, and real-time feedback loops.
• Instill a culture of unreasonable hospitality by training team members to deliver personalized, above-and-beyond service - ensuring every product and program recommendation is thoughtfully tailored to meet each customer’s unique needs and goals.
• Foster a culture of accountability, innovation, and continuous learning.
• Collaborate with Kings & Athletics sales & ticketing leadership to align training with broader organizational best practices.
• Responsible for recruiting, performance evaluations and separations as needed.

Sales Execution

• Personally contribute to ticket sales revenue across River Cats and Athletics inventory, including suites, premium packages, memberships, and group sales.
• Oversee lead generation, distribution, and conversion strategies using data-driven insights.
• Set and manage individual and team sales goals, ensuring consistent performance and growth.
• Represent the organization professionally at games, events, and client meetings.

Sales Enablement & Technology

• Champion the use of advanced sales tools, including AI-based prospecting and outreach, CRM optimization, and digital engagement platforms.
• Continuously evaluate and implement new technologies to improve sales efficiency and effectiveness.
• Ensure team proficiency in CRM systems, ticketing platforms, and reporting tools.

Program Development

• Help shape and evolve the Catalyst curriculum based on industry trends, team needs, and individual development goals.
• Track and report on program outcomes, including sales performance, career progression, and skill development.
• Partner with HR and leadership on recruitment, onboarding, and performance evaluations.

Qualifications

Required Skills & Abilities

• Proven success in sports ticket sales with a track record of exceeding goals.
• Strong leadership presence with the ability to inspire, coach, and develop others.
• Passion for innovation and comfort with emerging sales technologies and tools.
• Excellent communication, organizational, and problem-solving skills.
• Exceptional customer service acumen.
• Ability to problem solve and find creative solutions with patience within a fast-paced and stressful environment.
• Ability to thrive in a fast-paced, high-performance environment.
• Proficient in Microsoft Office applications and sales enablement technologies

Education & Experience

• 1–3 years of experience in sports sales or related industries (entertainment, events, tourism).
• Experien