Marketing and Communications Manager, Americas

Company Description

0 Design is a global architecture practice built out of collaboration, imagination, and agility. Our 300 architects and designers work across nine studios in strategic locations across the world – London, Hong Kong, San Francisco, Dallas, Dubai, Edinburgh, Miami, Shenzhen, and Singapore.

We bring together international reach with local nuance, designing and delivering projects at all scales and complexities. Our varied and innovative portfolio covers a broad range of sectors – mixed-use, hospitality & wellness, retail, civic & cultural, commercial, education & sciences, master planning & urban design, residential – and increasingly combines uses, drawing from our world bank of expertise. In this work, we see the opportunity for architecture to become instrumental in unlocking the planet’s most pressing environmental, social and commercial challenges.

10 Design acquired SB Architects, a US-based luxury hospitality design firm, in 2022 and are now united as 10 Design globally.

Job Description

Overview

We’re looking for a Marketing and Communications Manager, based in one of our US studios – Miami or San Francisco - to tell the story of 10 Design in the Americas.

Working alongside the Global Director of Marketing and Communications and regional leadership, this role will focus on enhancing and solidifying 10 Design’s reputation in the industry, and driving growth in the region, through a strategic marketing plan.

Key Responsibilities

1. Regional communications strategy

• Shape the US-focused communications strategy. Work closely with the Global Director of Marketing and Communications to develop and execute communications strategies for the US audience. Focusing on key sectors – hospitality, mixed-use, and retail.
• Coordinate with leadership, internal design teams and various external agencies, to identify key story angles to engage media in the regional and ensure a constant and positive flow of stories and news.
• Measure and analyse the ROI and KPIs of all marketing campaigns and digital performance metrics.
• Strategize, implement, and manage editorial calendar.
• Manage the approval process with clients and project teams.
• Build and nurture relationships with clients’ marketing/comms teams, journalists/editors, and collaborators to secure collaborative campaigns, and brand-building opportunities.
• Work alongside global marcomm team to craft and implement regional external newsletter strategy. Managing content, distribution, and contacts database.
• Internal communications – newsletters/regular updates to the team.

1. Content development/thought leadership

• Lead creation of press materials (design backgrounders, press releases, pitches, case studies, fact sheets, talking points, messaging).
• Coordinate with leadership and design teams to identify media worthy content.
• Work with design teams to identify and create a series of thought leadership papers/articles to position the firm as thought leaders in the industry.
• Craft compelling content (written and visual) that engages our target audience and enhances our brand presence.
• Writing and proofing copy for a range of social and marketing platforms/materials to align with the company voice, including websites, blogposts, social media, emails, and brochures.
• Collaborate with global team to develop and adapt materials for the region.

1. Digital

• Strategize the firm’s digital content for the Americas, alongside the wider marketing team, devising innovative and exciting ways to help grow our audiences, especially in new markets.
• Manage and deliver the day-to-day calendar of regional activity across all central social media platforms, aligned to the wider global marketing plans.
• Create a monthly content calendar, utilizing key social days and project milestones.
• Creation of regular reports to demonstrate platform growth, ROI, and alignment with overall messaging. Leverage analytics to refine strategy and maximize impact.
• Compose and review digital content across the firm’s social media channels and website, working alongside global marketing team.
• Collaborate with senor leadership in the region to optimize and amplify their social presence.
• Help execute website strategies, including updating, editing and proofing new website content.

1. Photography

• Coordinate with project teams to understand construction programmes periodically.
• Plan and budget for photography and videography of projects accordingly (construction milestones and full completion).
• Coordinate with clients for approval.
• Co