Product Marketing Specialist (M/F) – Permanent contract

Company Description

What if companies had truly informed, engaged, and influential employees? 

This is the challenge that Sociabble decided to take up in 2014, by launching an SAAS platform for Internal Communication, Employee Advocacy, and Employee Engagement. 

11 years later, Sociabble is used in more than 180 countries, by companies such as Coca-Cola, Mars, Accor, EDF, Tata, Capgemini, Generali.  

International since day 1, the company has offices in Paris, Lyon, Boston and Mumbai. 

Sociabble was founded by two pioneers of the Internet, Jean-Louis Bénard and Laurent Gauthier, entrepreneurs and investors for more than 25 years. By building the company, they were inspired by the best of U.S.-based SAAS platforms, without being constrained by the caricatures or culture of Silicon Valley start-ups. They created a boostrapping culture. Sociabble is identified by U.S. analysts as one of the best solutions on the market today.  
 
Simplicity, kindness, respect, exemplarity, fairness, and trust are the values around which the company has developed. The teams consist of a mix of experienced and junior professionals, to facilitate day-to-day learning through mentoring. 

It is in the Product Marketing team that a permanent position is vacant:  

Job Description

The mission: 

You will become part of the Product Marketing team based in Paris, and you’ll work closely with Victor, head of the team, who will ensure you have all the tools for success. 

The Product Marketing Manager plays a crucial role in driving company growth—both by expanding revenue with existing client accounts and ensuring we provide tailored solutions for new ones. You will collaborate closely with teams across Marketing, Product, Customer Success, and Sales to craft the narrative, positioning, and sales strategy for specific product features within the Sociabble platform. In this role, you will be directly responsible for increasing revenue on the go-to-market features you manage, such as our Enterprise Video & Audio, Rewards, and Ask AI offers. 
 

You will: 

• Establish yourself as a go-to-market expert, internally and externally, for Sociabble, with a focus on specific product features (e.g., Enterprise Video & Audio, Ask AI, Rewards, etc.). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee. 

• Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers. 

• Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators. 

• Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features’ value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life. 

• Contribute to cross-feature Product Marketing activities, including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals. 

• Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features. Develop product-led-growth initiatives to foster upsell opportunities on existing accounts. 

• Co-organize events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients.