Business Development Representative - Public Sector
GenesysAbout the role
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
The Business Development Rep (BDR) is a strategic role within the GTM team. The BDR identifies and qualifies new sales opportunities through using a blend of inbound and outbound prospecting. They create cross-functional alignment with Sales to build a consistent number of opportunities to provide a predictable and scalable pipeline for revenue growth and closed won business.
Three core elements of the BDR role:
1. Prospects, identifies, qualifies, and cultivates sales opportunities through a strategic blend of outbound and inbound techniques.
2. Brings together research on key accounts from the GTM team, specialists, and tools. Uncovers key personas as part of the buying-unit. Develops coordinated strategies for follow-up and account penetration.
3. Works closely with the Account Executives to develop an account plan to approach target customers to get higher and wider into prospect and customer accounts by having the ability to articulate value and uncover needs at each level of an organization.
Key Areas of Responsibilities:
· Transforms Marketing Qualified Leads to Sales Opportunities, by cultivating and educating prospective buyers on the value of the Genesys solution to meet their specific business needs.
· Becomes a trusted advisor to prospects and customers through inbound and outbound efforts, nurturing relationships and working with them until they are ready to progress in the sales cycle – provide information, discuss the product, do high-level demonstrations, and convey value.
· Schedules and facilitates intro meetings w/potential buyers and expand on key buying persons and units in strategic accounts.
· Positions Genesys as a global provider of software and services for communications, collaboration, and customer engagement.
· Responsible for achieving aggressive quarterly targets, KPIs, and meeting SLAs around conversion rates, speed to lead, and qualification criteria.
· Develops an advanced understanding of target personas, pain points, key metrics, and Genesys product features and functionality.
Desired Qualifications & Skills:
· Outbound prospecting/inside sales experience preferably within IT / Cloud solutions
· Experience working with Salesforce.com or other CRM platforms
· Excellent written and verbal communication, interpersonal, organizational and telephone skills
· Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
· Ability to analyze business opportunities and read situations well
· Ability to gather and use data to inform decision making and persuade others
· Ability to develop compelling strategies that deliver results with a strong attention to detail
· Experience and deep understanding of front-line business development
· A good technical aptitude and genuinely interested in technology
· Ability to swiftly learn product solutions as well as general industry knowledge
· Resourceful & ability to adapt quickly to changing environment
· Ability to recognize gaps in processes and make recommendations on solutions
· Understanding or experience in Meddpicc, Challenger Sale, or other prospecting training is a plus
· Savvy with social selling, blogging, video, as well as all digital collaboration tools is a plus
· Experience using technology in the workplace (i.e. Microsoft Outlook, Salesforce, Sales Navigator, SalesLoft, 6Sense, etc.)
About the Candidate:
The ideal candidate has an entrepreneurial mindset and a passion for helping customers succeed. They are self-motivated, tenacious, driven, with a competitive mindset. They strive to do their best work with a mentality of always learning and growing! They are an exceptional writer and can compose compelling quality content to gain the attention of technical and business buyers.
· You can articulate how complex solutions can help solve business problems.
· You enjoy working with people and various cross functional teams within sales and marketing
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s