VP, Paid Social

About the Role

Media.Monks is searching for a Vice President to lead our paid social team. The paid social department is a team of diverse, curious and talented paid social marketers who have driven exceptional growth across Meta, LinkedIn, TikTok, Snapchat, Reddit, Quora, Pinterest, and more!

As the VP, Paid Social, you’ll oversee a multi-layer team of 40+ paid social experts, directly managing the Directors and Associate Directors who guide those teams. You will drive growth, professional development, research & development, testing and best practices across the agency. You’ll also develop top tier social strategy for B2B, eCommerce and user acquisition clients with over $100M in annual social media spend (and growing) under management.

We are looking for someone who blends a passion for paid social with a track record of coaching and development. The ideal candidate is confident in their ability to manage and develop our awesome talent, but also drive best-in-class paid social strategy.

Responsibilities:

Paid Social Strategy 

• Lead 35 person Paid Social Department
• Own client client retention for all paid social clients
• Scale revenue impact of unit through account growth, channel expansion & supporting new client pitches
• Developing cutting edge social strategy and thought leadership by generating points of view on new social media products, industry trends  
• Positively impact performance at scale against client KPIs across verticals
• Grow the team by guiding overall paid social unit strategy, forecasting, and planning
• Initiate, codify and secure adoption of paid social best practices across the agency
• Level up account service by joining key meetings with clients bringing broad paid social trends as well as knowledge of specific applicable tools to recommend
• Audit across channels, account size, business types to provide playbook for account teams
• Develop leadership in critical areas - creative testing, attribution, incrementality testing, tracking, targeting, algorithmic delivery, A/B testing structure

Team Management

• Manage a team of 3-5 Directors and Associate Directors
• Oversee & guide team of 40+ paid social experts
• Lead regular Department-wide meetings
• Own hiring decisions for Paid Social department
• Train your team in advanced paid social advertising, client management skills, and talent development
• Focus on personnel development through ongoing feedback, performance reviews and weekly 1-on-1s with team members
• Provide support and recognition for your team
• Motivate and guide team to hit quarterly account growth and retention targets

About You

The essentials:

• Ideal candidate has 10+ years of agency paid social advertising experience
• Proven team leadership and minimum of 5 years of management experience
• Ideal candidate has 3+ years of managing people managers
• Experience developing best practices for a paid social business unit 
• Experience directing strategy for both eComm and B2B paid social efforts
• In-platform fluency across multiple paid social platforms including Meta, LinkedIn, TikTok, Snapchat, Reddit, Quora, Pinterest
• Thorough knowledge of platform mechanics - campaign structure, algorithmic delivery, audience options, placement/inventory
• Experience participating in the hiring process for all levels of paid social expertise
• Ability to think strategically and drive solid results to grow the business
• Strong data analytics and strategy background
• Exceptional communication skills with experience presenting to large teams
• Excellent interpersonal skills and an eagerness to work as a member of a fast-growing team

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

 

What We Offer

Compensation for Colorado Applicants:

• This role is exempt
• Total Compensation: $150k-220k

Compensation for Remote Applicants:

• This role is exempt
• Total Compensation: $150-250k 

Media.Monks has provided a compensation range that represents its good faith estimate of what Media.