Jobs and Careers

Creative Strategy Lead

Los Angeles, United Statesfull_timeVerifiedPosted 17 Jun 2025

💰 $135,000/yr($120,000/yr – $135,000/yr)

About the role

About Us:

IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.

Job Summary:

IGN is seeking a Creative Strategy Lead to provide guidance and expertise on how to craft paid-for campaigns across the IGN Entertainment portfolio that will appeal to and engage its various audiences and simultaneously achieve client goals. The Strategy Lead develops campaign pitches that are focused on content alignment, content marketing, social media, native advertising, ad products, events, and more. This role requires an ability to generate ideas that align with the fan culture that comprises IGN Entertainment users’ interests - video games, movies, TV shows, collectibles, comic books, anime, tech, and more - in a way that is in-line with the needs of our clients.This role sits within the global creative solutions team which has staff in LA, New York, London and Sydney and will work alongside multiple teams (such as sales, and revenue operations) from each location daily. The creative solutions team is responsible for helping to ideate, visualize, and implement ideas for all of IGN Entertainment’s advertisers interested in custom campaigns. Custom campaigns can include any combination of customized ad design, branded content, content sponsorship, digital and physical events, and product launches that run across multiple platforms including IGN.com as well as its social profiles.

Key Responsibilities

Own the RFP ideation and delivery process for anything requiring custom content, integrations, or sponsorship
Lead inclusive, collaborative, cross-team brainstorms, compile the information, and make recommendations for the best way to accomplish the client’s goals in ways that will resonate with IGN’s audience
Produce sales copy that make IGN’s proposals appeal to our clients, compellingly describing the ‘why’ behind our ideas and recommendations, and positioning them competitively
Collaborate with internal partners & our production team to ensure plans are specific and understood by all teams before going out to clients
Ensure all concepts clearly and concisely demonstrate how they meet the audience, client, and brand goals
Help price and package custom ideas, working closely with internal team members for both templated and custom concepts
Lead pitch presentations alongside Sales in client-facing meetings
Fine-tune solutions based on client feedback
Collaborate with the Client Services team to identify active pitches and pertinent product details
Attend internal hand-off meetings to ensure all activations are approached accurately from a pre-to-post sale hand-off perspective
Advise on direction of content and give constructive feedback on any internal rounds of mocks, drafts, edits, etc.

Job Qualifications

Familiarity with IGN, its content, and a passion for its subject matter
An ability to think imaginatively and understand how to practically deliver on their ideas
Experience in writing sales copy designed to sell ideas to prospective clients, as well as writing production-facing treatments which accurately describe the scope of production
Great organizational skills - both in organizing themselves and those around them
Successful management of a dynamic, high-performance team
Experience working on large cross-department and cross-discipline projects
10+ years experience working in digital media
Experience in the content creation and design process
Excellent communication skills and client-facing manner
A great eye for detail