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Senior Designer - Graphic Design
LEGO GroupDenmarkfull_timeVerifiedPosted 15 Oct 2025
About the role
<p><b>Job Title </b></p>Sr. Designer<p></p><p><b>Management Level</b></p>Lead Professional<p></p><p><b>Job Description</b></p><p><span><span>Graphic design focuses on designing and developing graphics for LEGO® products, including decorations, stickers, </span><span>textile</span><span> and other </span><span>product related</span><span> visual assets. Using the LEGO product design guidelines, the Senior Graphic Designer sketches, </span><span>ideates</span><span> and designs graphics for manufacturing of products. Drives the graphic development process, design, test, approval, and other relevant areas of graphic development.</span></span><span> </span></p><p></p><p><span><span>The Senior Graphic Designer is responsible for</span><span> generating </span><span>new ideas</span><span> and creating graphics based on creative briefs, applying insights and trends to inform their work. They also provide leadership within the team by role modeling, mentoring, and influencing their colleagues.</span> </span><br/><br/><b><span>Core Responsibilities</span></b><span> </span></p><ul><li><p><span><span>Understand and drive the implementation of the creative vision given by the Project Core Lead Team, developing graphic design work based on Creative Briefs to deliver LEGO products that meet expectations </span><span>regarding</span><span> age complexity, audience appeal, play experiences, and storytelling.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Explore, visualize, and sketch ideas for graphics while </span><span>facilitating</span><span> graphic ideation within the franchise.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Create solutions to complex challenges in the graphic development process.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Enhance collaboration with colleagues across LEGO Design, mastering the understanding of various tasks and responsibilities to work efficiently with internal and external partners.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Stay updated on consumer insights and trends, using this information to enhance graphic development and meet consumer desires </span><span>regarding</span><span> age appropriateness, audience appeal, storytelling, and play experiences.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Actively </span><span>participate</span><span> and co-facilitate boosts and brainstorming sessions.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Channel graphic design </span><span>expertise</span><span> </span><span>into</span><span> product innovation and apply functional </span><span>expertise</span><span> to influence portfolio decisions.</span></span><span> </span></p></li></ul><p><span><span> </span></span><br/><b><span>Play your part in our team succeeding</span></b><span> </span><br/> </p><p><span><span>Based in Billund, Denmark, LEGO Design is a diverse collective of </span><span>nearly 600</span><span> creative minds. We work together to create iconic LEGO experiences that inspire joy and creativity worldwide. We thrive </span><span>with</span><span> the challenge of innovating within guidelines and constraints, fostering an environment where every idea is valued. No two projects are the same, and they all </span><span>require</span><span> </span><span>different needs</span><span> and </span><span>expertise</span><span>.</span></span><span> </span><br/> </p><p><span><span>As part of the </span><span>Graphic</span><span> </span><span>Design </span><span>team</span><span> you will play a role in developing the product </span><span>graphic</span><span> that </span><span>go</span><span> into the LEGO products, like figures, </span><span>decorations</span><span> and stickers.</span></span><span> </span></p><p><br/><span><span>You will be working all the way from </span><span>conceptualisation</span><span> to the final technical development in a cross-functional setting alongside a variety of collaborators including other designers, creative leaders, project managers, print technicians and external partners.</span></span><span> </span></p><p></p><p><b><span>Do you </span><span>have</span><span> what it takes?</span></b><span> </span></p><ul><li><p><span><span>Extensive design experience in leadership or lead designer roles.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Strong ability to develop graphics compliant with design guidelines, design </span><span>process</span><span> and design briefs</span><span> </span><span>(portfolio </span><span>required</span><span>, including vector graphics).</span></span><span> </span></p></li></ul><ul><li><p><span><span>Strong </span><span>proficiency</span><span> in using Adobe illustrator and other graphic design tools</span><span>.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Committed to </span><span>delivering</span><span> consistent, high-quality designs efficiently.</span></span><span> </s
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