Consumer Lifecycle Marketing Manager

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.  We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.  Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!

The Consumer Lifecycle Marketing Manager will lead the strategy and execution of Credit Acceptance’s consumer-focused email and SMS campaigns. This role is responsible for designing and managing targeted marketing journeys that engage consumers at critical points in the car-buying lifecycle.

This position plays a key role in connecting consumers with affordable vehicle financing options while ensuring compliance, personalization, and measurable marketing performance.

 

Outcomes and Activities:

• Develop, execute, and optimize lifecycle campaigns across email and SMS for known leads and prior customers.
• Create cohesive marketing journeys for prospective car buyers with vehicle, financing, and dealership related content and recommendations.
• Map and identify key moments in the car buying process to generate campaign/test ideas.
• Partner with product and marketing team members to enable ways to market vehicle inventory to consumers.
• Build segmentation and audience strategies using first-party and behavioral data to deliver timely and relevant communications.
• Partner with creative, analytics, dealer, brand, product, and legal teams to ensure campaigns are effective, brand-aligned, and fully compliant with all marketing regulations.
• Collaborate with analytics to measure campaign performance, identify optimization opportunities, and develop test-and-learn frameworks for continuous improvement.
• Manage campaign builds within marketing automation platform, including list management, quality assurance, A/B testing, and performance tracking.
• Present insights and recommendations to leadership based on campaign results and customer research.

Knowledge and Skills:

• Strong understanding of email and SMS marketing strategy, including segmentation, automation, testing, and performance optimization.
• Knowledge of consumer journey mapping and lifecycle marketing principles within a financial or regulated industry.
• Analytical mindset with ability to interpret marketing data and connect metrics to business outcomes.
• Excellent cross-functional communication skills with the ability to manage multiple stakeholders and priorities.
• Strong attention to detail, compliance awareness, and process discipline.
• Ability to synthesize insights to identify recommendations for improving marketing and business results.
• Ability to work effectively with cross-functional teams, including product management, analytics, and other teams within marketing.
• Ability to write concise marketing briefs and test plans to drive continued performance and optimization against KPIs across channels.
• Strong familiarity with user-experience concepts and leveraging user research.

Requirements:

• Bachelor's Degree
• 5+ years of experience in email, SMS, or lifecycle marketing roles.
• Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns.
• Experience working in a regulated or compliance-driven environment.
• Proficient in at least one marketing automation platforms (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar).
• Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools.

Preferred:

• Background in financial services, auto finance, or adjacent industries.
• Experience marketing to subprime or credit-challenged consumers.
• Proficiency in segmentation and personalization using dynamic content or predictive modeling.
• Working knowledge of HTML/CSS for email template management.
• Strong understanding of data privacy and SMS regulations (TCPA, CAN-SPAM, etc.).

Targeted Compensation: $115,900 - $162,000 base salary + an annual bonus plan

This position is not currently open to individuals who r