Marketing Manager II, Patient Services

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

About AbbVie Patient Services Marketing

The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.

Role Overview

This Marketing Manager role reports to the Associate Director of Marketing, APS Innovation and Portfolio, and is responsible for supporting the strategic development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. These initiatives include workstreams to optimize processes through innovative tools, identify new capabilities & solutions, provide informed viewpoints on key topics and more. The overarching goal of this team is to advance marketing holistically across Abbvie Patient Services.

To be successful in this role, the ideal candidate has an understanding of the health care marketplace dynamics including patient and provider user experience and needs, as well as the ability to work in a complex, matrixed environment. The ideal candidate has an entrepreneurial spirit and is willing to be nimble, problem solve and adapt based on the ever-evolving needs of APS.

The areas of focus for this role include but are not limited to:

• Campaign Execution & Evaluation: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio. Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
• Strategic Initiative Support, Development and Optimization: Create, imp