Marketing Campaign Specialist

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Marketing Campaign Specialist

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal.

Position Overview:

Fractal is looking for a highly skilled and detail-oriented Comms Productions & Operations Specialist to join our dynamic marketing team. In this pivotal role, you will be the engine behind direct-to-user communication strategy & execution for our B2C marketing projects. You will be responsible for the end-to-end production, setup, and scaling of our email campaigns, push notifications, and in-app messaging.  The ideal candidate is a technical and process-driven individual with a deep understanding of marketing automation platforms and a passion for creating seamless and impactful user communication at scale.  

You will work cross-functionally with client’s marketing, product, and engineering teams to ensure communications are flawlessly executed and contribute to key business goals like user engagement, retention, and conversion. 

Roles and Responsibilities: 

Campaign Production & Deployment: 

• Build, test, and deploy a high volume of marketing and transactional communications across email, push notifications, and in-app messaging platforms. 

• Manage the end-to-end production process, including HTML/CSS email template creation and modification, audience segmentation, setting up dynamic content, and scheduling sends. 

• Own the quality assurance process for all outgoing communications, ensuring accuracy, functionality, and brand consistency across all devices and clients. 

• Troubleshoot and resolve any technical issues related to campaign setup, rendering, or delivery. 

Operations & Scaling: 

• Develop and maintain scalable processes and workflows for campaign production to improve efficiency and reduce errors as our user base grows. 

• Manage and organize our communications calendar, ensuring timely delivery of all campaigns. 

• Collaborate with the data and engineering teams to ensure the necessary user data attributes are available and correctly integrated into our messaging platforms. 

• Document all production processes and best practices to create a centralized knowledge base. 

Performance & Optimization: 

• Implement and manage tracking parameters for all communications to ensure accurate performance measurement. 

• Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and opt-out rates for all channels. 

• Partner with the lifecycle marketing team to set up and execute A/B tests to optimize communication performance, including subject lines, copy, design, and send times. 

• Provide regular reporting and insights on communication performance to stakeholders. 

Platform Management: 

• Be a subject matter expert on marketing automation and CRM platforms  

• Manage the health of our communication platforms, including list hygiene, deliverability monitoring, and preference center management. 

• Stay current with the latest features and capabilities of our tools to recommend and implement improvements. 

Mandatory Technical Skills: 

• Marketing Automation/CRM Platforms: Proven, hands-on experience with one or more enterprise-level marketing automation platforms  

• HTML & CSS for Email: Strong proficiency in HTML and CSS specifically for creating and troubleshooting responsive email templates. 

• Audience Segmentation: Experience with complex audience segmentation and logic to deliver personalized communications. 

• Push & In-App Notifications: Direct experience setting up and deploying push notifications and in-app me