AVP, Product Marketing Security
SentinelOneAbout the role
About Us:
SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.
We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!
What are we looking for?
SentinelOne is seeking an experienced and highly motivated AVP of Proudct Marketing for our Cloud Security Products to lead our marketing efforts in building a brand in Cloud Security. We have a best-of-breed product and are gaining share quickly, but we need a strategic marketing leader to help us establish a leadership position in the Cloud Security market. In this role, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth through the channel. You will report directly to the VP Product Marketing and work closely with our marketing team, product management, and sales organization to drive our business forward.
What will you do?
- Develop and execute a comprehensive marketing strategy that establishes our company as a leader in Cloud Security.
- Position the product and its competitive differentiators in the market, and develop messaging and collateral that effectively communicate our value proposition to customers and partners.
- Define marketing goals and leverage data to measure success across investments in demand generation, brand, product marketing and search
- Establish thought leadership through content marketing, social media, public speaking, and other channels.
- Develop a content marketing strategy that educates and engages our target audience, and drives inbound leads.
- Build and manage a high-performing marketing team that is focused on driving measurable results.
- Develop and maintain strong relationships with key partners and influencers in the Cloud Security market.
- Conduct market research to stay informed of industry trends and identify opportunities for growth.
- Work closely with product management to develop go-to-market strategies for new products and features.
- Provide strategic guidance and support to our sales organization to help them achieve their revenue targets.
- Grow the business by driving demand, increasing market share, and expanding our customer base.
- Work closely with cloud partners (e.g AWS, GCP) to create brand association with cloud for SentinelOne on Cloud through joint cloud security events.
- Represent cloud needs in field and channel marketing events across regional activities from planning to execution, to ensure cloud pipeline is generated.
- Create a unique presence for SentinelOne in cloud specific and cloud developer events like Kubecon.
- Amplify SentinelOne’s brand in cloud security, through market analysts, customer testimonials/reference programs and digital marketing.
What skills and knowledge you should bring:
- 15+ years of experience in B2B technology marketing, with a focus on Cloud Security; ideally with exposure across the value chain - from CI/CD pipeline to dev ops to cloud install and run-time security
- Strong understanding of the cybersecurity landscape, including current threats and trends.
- Proven track record of developing and executing successful marketing campaigns that drive demand and revenue growth.
- Experience positioning products and developing messaging and collateral.
- Experience establishing thought leadership and developing content.
- Experience in leveraging social media and cloud influencers to drive awareness and consideration
- Experience managing and developing high-performing marketing teams.
- Excellent communication, leadership, and collaboration skills.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
Why us?
You will be joining a cutting-edge company, where you will tackle extraordinary challenges and work with the very best in the industry.
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