Senior Marketing Automation Engineer- Salesforce Marketing Cloud

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Overview: As a Senior Marketing Automation Engineer, on the athenaIT team at athenahealth, you will play a pivotal role in enabling advanced marketing capabilities across are marketing technology stack, including Salesforce Marketing Cloud Engagement (SFMCE) and Salesforce Data Cloud. This role requires deep technical expertise, strategic influence, and the ability to bridge the gap between marketing strategy and technology capabilities. You will design and implement scalable, data-driven marketing solutions, mentor team members, and ensure alignment between marketing strategies and enterprise technology standards.

Key Responsibilities:

• Act as a trusted advisor to marketing stakeholders, aligning campaign strategies with platform capabilities and data architecture.

• Provide thought leadership on leveraging SFMCE, Data Cloud, and AI-driven personalization to optimize engagement.

• Design and implement advanced customer engagement journeys, segmentation strategies, and personalization using SFMCE and Data Cloud in collaboration with marketing strategy stakeholders.

• Configure and maintain data models, identity resolution, and audience segmentation within Salesforce Data Cloud.

• Integrate multiple data sources and destinations to enable unified customer profiles and real-time personalization.

• Implement AI-driven recommendations (e.g., Einstein, Agentforce), predictive scoring, and generative content capabilities within Marketing Cloud.

• Explore and deploy Agentforce solutions for marketing automation and conversational engagement.

• Develop and maintain automations, data extensions, and API integrations (REST/SOAP) for seamless data flow.

• Ensure compliance with data privacy regulations and maintain high standards for deliverability and reputation.

• Conduct peer reviews, troubleshoot technical issues, collaborate with QA resources to ensure quality deliverable hand offs.

• Document technical solutions and maintain version control for transparency and training.

• Mentor team members on advanced SFMC, Data Cloud, and AI capabilities.

• Stay current with Salesforce releases, AI advancements, and marketing technology trends to drive innovation.

Qualifications:

• Bachelor’s degree in Computer Science, Information Technology, or related field preferred.

• 5+ years of hands-on experience with Salesforce Marketing Cloud Engagement.

• Proven experience with Salesforce Data Cloud (formerly Data 360) for identity resolution, segmentation, and data activation.

• Salesforce Marketing Cloud Developer and Administrator certifications required.

• Salesforce Administrator, Data Cloud Consultant, and AI/Agentforce certifications highly preferred.

• Advanced proficiency in AMPscript, SSJS, SQL, HTML/CSS for dynamic content and data manipulation.

• Strong understanding of REST/SOAP APIs for integrations.

• Experience with CDP functionality, data modeling, and identity resolution.

• Familiarity with AI-driven personalization, predictive analytics, and generative content tools.

• Ability to understand performance metrics related to engagement, deliverability, and reputation.

• Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment.

• Strong communication, documentation, and interpersonal skills to work effectively with cross-functional teams.

• Attention to detail and a commitment to delivering high-quality technical solutions.

 

Expected Compensation

$119,000 - $203,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

 

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to cr