GTM Lead

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Job Title: Go-To-Market (GTM) Lead

Location: Global – UK (London Hybrid) or USA (Reston, VA Hybrid)

Type: Permanent

About the role:

We are looking for a Go-To-Market (GTM) Lead to join BSI in a senior position focused on shaping and driving our global commercial strategy. Reporting to the SVP of GTM Strategy, this role will play a key part in evolving BSI into a more customer-first, insight-led and outcome-driven organisation.

This role sits at the center of commercial transformation, working across divisions, solutions and customer segments to create a unified GTM approach. You will help define strategy, develop operating models and influence how BSI delivers value to customers globally.

The successful individual will partner with senior leaders across Commercial, Digital, Product and Strategy teams to build scalable GTM frameworks and support BSI's growth across sectors including AI, Digital Trust, Sustainability, Health & MedTech and ESG.

Responsibilities:

• Define and lead BSI’s global GTM strategy with a customer-first and outcome-led approach

• Establish and embed GTM governance and operating frameworks across Commercial teams

• Drive segmentation, customer journey mapping and value proposition development across key markets

• Develop KPI frameworks and performance measures to evaluate GTM effectiveness

• Design and implement GTM operating models, pipeline frameworks and customer engagement approaches

• Partner with Commercial Intelligence, CRM and Sales teams to create insight-driven decision making

• Support the development of integrated offerings, bundled solutions and value-based commercial strategies

• Build and enhance Global Key Account (GKA) frameworks and expansion strategies

• Lead cross-functional collaboration with senior stakeholders across Commercial, Finance, Digital and Strategy teams

• Act as a change leader to support adoption of new ways of working and customer success initiatives

• Translate market and customer insights into actionable commercial strategies

To be successful in the role you will have:

• Significant experience leading Go-To-Market strategy, commercial transformation or enterprise growth initiatives within complex environments

• Experience building and scaling GTM operating models and commercial frameworks

• Strong experience working across matrix organisations and influencing senior stakeholders

• Demonstrated experience partnering across Sales, Product, Commercial and Digital functions

• Strong commercial and strategic thinking capability with a customer-centric mindset

• Experience leveraging customer insights, market intelligence and data to support business decisions

• Previous experience within consulting, GTM strategy, corporate strategy or transformation environments

• Bachelor’s degree or equivalent experience; MBA or advanced qualification desirable

• Experience within regulated industries, consulting, TIC, HealthTech, AI or Digital Trust environments would be advantageous

What we offer: 

BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off. 

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business. 

BSI is an Equal Opportunity Employer and we are committed to diversity. 

About Us: 

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. 
  
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments. 

 
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs. 

 
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everythi