Manager, Digital Marketing & Technology (Hybrid/Remote)

At NorthBay Health, the Manager, Digital Marketing & Technology is a critical role for a strategic thinking, a hands-on digital manager to ensure that NorthBay’s web site, internal and external digital platforms, channels and paid campaigns are optimized, aligned and delivering measurable impact for consumers, patients, other audiences and the organization. Reporting to the AVP of Digital Strategy in Marketing and Communications, the role will provide oversight to a web developer and performance marketing specialist and collaborate cross-functionally to strategize, plan and execute platform rebuilds and enhancements to create an impactful consumer experience that drives patient acquisition, enables conversions and creates loyalty. 

At NorthBay Health, our vision is to be the trusted healthcare partner of choice for the communities we serve. We are dedicated to improving the well-being of our community by providing accessible, high-quality care to all who need it. Every member of our team plays a vital role in delivering compassionate and effective healthcare solutions. We invite you to join us in our mission to ensure that every patient and family member feels valued, respected, and cared for throughout their healthcare journey.

Primary Responsibilities

• Provide day-to-day guidance and performance management to the Web Developer and Performance Marketing Specialist, mentoring, training and delegating as appropriate
• Translate department-level strategic goals into actionable priorities for team members
• Foster a culture of innovation, testing, and continuous improvement
• Support professional development of team members and promote collaboration across the digital strategy and marketing teams
• Manage the development and optimization of NorthBayHealth.org and related digital properties and channels in partnership with marketing, IT, patient access, and clinical teams as appropriate
• Ensure the web platform evolves to meet consumer expectations through performance-driven UX, mobile responsiveness, and accessibility
• Contribute to platform roadmap planning, including content management, personalization, on-site architecture, search experience and integration with enterprise systems (e.g., EHR, CRM, digital front door tools). Translate complex functional requirements into technical execution plans and documentation, as needed, leveraging internal or external resources when appropriate.
• Oversee campaign execution and performance reporting across paid media platforms, ensuring alignment with business goals and service line needs. 
• Manage campaign budgets and media spend with a focus on ROI, cost per lead, and downstream patient value
• Drive data-informed decision-making using tools like Google Analytics 4, Looker Studio, and CRM/EMR data integrations
• Ensure digital initiatives support the full patient journey — from search and discovery to appointment scheduling and beyond
• Identify and implement operational workflow solutions, collaboratively.
• Ensure that the intranet platform evolves to support organizational objectives.
• Evaluate and integrate emerging tools and AI-driven platforms (e.g., Google Performance Max, conversational AI, personalization engines) into digital workflows
• Guide team use of generative AI tools for copy, creative, or ideation — ensuring all outputs are ethical, compliant, and patient-centric
• Lead discussions on platform and channel shifts (e.g., voice search, AI-powered discovery) to future-proof NorthBay’s digital presence
• Ensure digital content, campaigns, and data collection practices are compliant with HIPAA, accessibility (WCAG), and NorthBay brand standards
• Collaborate with IT, Clinical Ops, Patient Access, and Compliance to align digital work with system priorities and risk management
• Serve as a digital subject matter expert across cross-functional initiatives involving web experience platform (UXP/CMS), online scheduling, content personalization, CRM integrations, etc.

Education: Bachelor’s degree in Marketing, Communications, Digital Media, IT, Business, or a related field. Master’s degree preferred.  A combination of Equivalent experience and education equal to 8 years may be considered in lieu of formal education.

Licensure/Certification:  Certifications and prior training preferred, but not required, in technology and CMS platforms (Sitecore, Adobe or Salesforce most likely), project management (CSPO, CSM, PMP), paid media, (Google Ads, Meta Blueprint), Analytics (GA4, PIWIK Pro), programmatic buying, Salesforce Marketing cloud, HIPAA compliance by a prior employer, or WCAG training via W3C.

Experience: Five (5+) years of experience in digital marketing, web strategy, or digital product managemen