You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

We are seeking an experienced and strategic Senior Director of Marketing to lead our marketing efforts in the automotive sector, focusing on OEM (Original Equipment Manufacturer) partnerships. This key leadership position will oversee and guide the development of go-to-market (GTM) strategies, brand positioning, product marketing, sales enablement, and customer activation efforts for our automotive business. As a senior leader, you will work cross-functionally with product, sales, and operational teams to drive success and growth in a competitive market, positioning our brands to meet the unique needs of automotive OEMs.

The Senior Director will play a crucial role in defining and executing the brand strategy application to the Automotive sector,  managing customer relationships, and aligning marketing and product strategies to elevate the business. You will bring an in-depth understanding of branding, building propositions that deliver value to end consumers to be leveraged for marketing strategies that resonate with car manufacturers, enabling them to recognize the value we offer.

Key Responsibilities:

Brand Strategy & Positioning:

• Brand Definition & Positioning: Lead the definition of our OEM brand's positioning relative to the broader portfolio of brands of Bose Corporation. Collaborate with Brand and Strategy teams to define criteria that guide brand applicability, considering elements like equity attributes, heritage, product portfolio, and forward-looking strategies.
• Brand External Communication: Develop and articulate brand positioning and application strategies in external documents that support sales teams during Bose Automotive business pursuits.
• Brand Pitch Development: Craft persuasive brand pitches and collaterals that effectively communicate the merits, benefits, and business potential of our brand to OEM partners.
• Brand Guidelines & Standards: In partnership with Brand and Strategy teams, develop and maintain brand standards and guidelines to ensure accurate and consistent brand representation internally and externally.

Product Marketing & OEM Strategy:

• OEM Insights: Leverage deep knowledge of OEM needs and preferences to influence product marketing and management decisions, ensuring alignment with product and consumer strategies for optimal selling potential.
• Technology Storytelling: Collaborate with product marketing teams to develop compelling technology narratives that resonate with specific OEM pursuits and market needs.
• Narrative Crafting: Lead the development of pursuit narratives that combine brand identity, technology, and specific product/vehicle applications, activating these stories throughout the selling and launch process.
• Consumer-Facing Collateral: Work closely with product marketing and creative teams to design relevant, consumer-facing collateral for use in OEM selling engagements and in partner-owned or consumer-facing assets.

Go-to-Market (GTM) Strategy:

• Strategic Thought Partner: Serve as a trusted advisor to business teams in defining “Where to Play” and “How to Win” strategies for our automotive pursuits.
• GTM Planning & Playbooks: Elevate the GTM planning process by refining external engagement strategies, defining marketing objectives aligned with the business roadmap, and leading annual operating plans that support business acceleration.
• Learning & Insights: Lead collaboration with product marketing, insights, and analytics teams to develop a learning agenda that uncovers opportunities, challenges, and tactics for continuous market engagement and growth.
• Playbook Innovation: Innovate and refine playbooks covering key areas like Brand Value leverage, Purchase Journeys, Application rate maximization, and Onboarding experiences to ensure consistent and impactful activation.

Account Management & Relati