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Senior Manager, Customer Marketing

Incode
San Francisco, United Statesfull_timeVerifiedPosted 13 Aug 2025

About the role

POWER A WORLD OF TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust.

Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

About Incode

Incode is a Series B unicorn ($1.25 B valuation) rewriting how the world proves identity. Our AI-powered platform lets leading banks, fintechs, marketplaces, and governments deliver friction-free experiences while defeating fraud and safeguarding privacy. Customers such as Citi, Airbnb, Block, Chime, SIXT, and TikTok rely on Incode to power their identity verification and security. Recently named a leader in the Gartner® Magic Quadrant™ for Identity Verification, we’re scaling fast—and we need a customer-marketing champion who can turn customer success into market momentum.

The Impact You’ll Make

As our Senior Manager of Customer Marketing (an individual contributor role), you will be the storyteller who turns enterprise victories into proof of value, credibility, and brand love. Your programs—spanning case studies, videos, advisory boards, and review platforms—will amplify Incode’s voice through the voices that matter most: our customers’.

What You’ll Own & Drive

  • Customer Story Engine – Source, craft, and publish compelling customer narratives (web copy, pitch-deck slides, video scripts, blogs) that highlight measurable outcomes and industry innovation.
  • Advocacy Asset Creation – Partner with Design, Product Marketing, and Sales to produce multimedia testimonials, ROI snapshots, and keynote clips that accelerate deals across the funnel.
  • Customer Advisory Board (CAB) – Design the charter, agenda, and engagement strategy for our executive CAB, fueling product feedback loops and peer networking.
  • Review-Site Leadership – Grow Incode’s presence on G2, Gartner Peer Insights, and similar platforms—driving consistent review volume, high ratings, and badge wins.
  • Reference & Champion Program – Build and maintain a scalable roster of referenceable advocates; coordinate reference calls, speaker slots, and event appearances.
  • Cross-Functional Orchestration – Collaborate daily with Customer Success, Sales, Product, and Comms to surface success stories and ensure messaging consistency.
  • Metrics that Matter – Define and track KPIs such as reference availability, content utilization, review velocity, CAB satisfaction, and influenced pipeline. Report results to leadership with clarity and candor.

The Qualities That Set You Apart

  • Master Story Curator – You transform complex security wins into concise, emotionally engaging narratives that resonate with C-suite buyers.
  • Enterprise Credibility – You’ve earned the trust of Fortune 1000 customers, navigating approvals, legal reviews, and procurement nuances to secure public endorsements.
  • Hands-On Producer – A roll-up-your-sleeves creator who scripts videos, interviews clients, edits copy, and ships assets at startup speed.
  • Relationship Builder – Equal parts diplomat and strategist—you nurture champions, negotiate sensitivities, and create win-win advocacy opportunities.
  • Ambiguity Ace – You thrive in fast-paced, rapidly evolving environments, bringing structure and focus where others see chaos.
  • Data-Driven Marketer – You set targets, instrument funnels, and optimize programs with a bias for measurable impact on revenue and retention.
  • Agile Collaborator – Comfortable syncing with global teams across time zones, juggling priorities, and thriving in a high-growth culture.
  • Humble Hustler – You radiate positive energy, bias to action, and an ownership mindset.

Your Background

  • 6-8+ years in customer marketing, advocacy, or product marketing at high-growth B2B SaaS companies—ideally in security, identity, or fintech.
  • Demonstrated success developing enterprise customer stories and running CABs or equivalent executive forums.
  • Proven

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Company

Incode

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