Senior Manager, US Communications - Drunk Elephant & Dr. Dennis Gross Skincare

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

JOB SUMMARY

The Manager/Senior Manager, US Communications, will develop and manage tactics that ladder up to the brand’s longstanding influencer strategy to increase our brand awareness. This includes expanding and deepening influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content and retailer moments. The Manager/Senior Manager will rely on relationships, but also analytics, to inform and develop tactics to meet our goals and KPIs. The ideal candidate will be hungry to build relationships, an expert in all-things social and passionate about making Drunk Elephant the most buzzed-about skincare brand.  

 

WHAT YOU WILL DO 

Influencers:

• Earned:
• You will foster strategic relationships with influencers and agents, sharing Tiffany’s story and Drunk Elephant philosophy
• You will research emerging platforms to scale influencer outreach
• You will develop strategy around additional influencer categories outside traditional “beauty influencers” i.e. makeup artists, derms, estheticians, celebrities, etc.
• You will partner with trade marketing and retailers to engage retailer-specific influencers
• Paid:
• You will act as subject matter expert on paid content- including changes in social platforms that will impact how paid content performs, creators that perform well in paid, how emerging platforms work in paid, etc.
• You will partner with Executive Director to develop briefs for paid initiatives and work with cross-functional partners in Global/US Marketing, Paid Media and Social Media to ensure brand messaging is cohesive
• You will negotiate contracts for paid opportunities
• You will develop holistic paid/earned strategy

 

Events:

• You will develop influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments
• You will create activation strategy around core/ during non-launch moments to maintain momentum/conversation in influencer space

 

Reporting:

• You will help establish KPIs
• You will analyze Tribe reporting for areas of opportunity; react proactively ahead of trends and prepare strategy to continue conversation during non-launch moments
• You will apply trends in and out of beauty to strategy
• You will communicate up to executives notable trends, up-and-coming creators or emerging platforms and how to keep our brand top of mind
• You will prepare reporting on paid tactics

 

Forecasting and Budget:

• You will develop annual product forecasts
• You will be responsible for tracking budgets

 

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