Media & Sponsorship || Senior Brand Manager

Job Summary:

LIVE NATION ENTERTAINMENT

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

For additional information, visit www.livenationentertainment.com.

LIVE NATION MEDIA & SPONSORSHIP

Our Media & Sponsorship division employs a sales and marketing team that creates and maintains relationships with sponsors through a combination of strategic global, national and regional opportunities tied to our concerts, festivals, venues, ticketing assets, websites and custom experiences.

We work with our brand partners to develop marketing programs that connect them directly to fans and artists. Our ultimate job is to leverage the power of live music to drive our brand partners’ business.

BRAND MANAGEMENT

Sitting within Live Nation Media & Sponsorship, the Brand Management team is a collection of ambitious, resourceful, passionate, and strategic-minded individuals that thrive in an environment full of variables and unknowns. Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients’ businesses and brands forward.

Team members will be directly involved with the following:

• Client Relationship & Service

• Business Development & Growth

• Program Activation & Performance

• Innovation & Optimization

• Financial Planning & Reporting

• Team Management & Development

THE JOB

The Senior Brand Manager will be on the Ticket Access team and manage day-to-day relationships and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

• Marketing execution on both Live Nation and brand partner owned platforms

• Liaise between brand partner and Live Nation National & Local Tour Marketing teams

• Data Analysis, Reporting and deck creation

• Innovation & Growth

WHAT THIS ROLE WILL DO

• Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation

• Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs

• Primarily liaise between brand partner, LN touring and artist representatives to secure and market exclusive ticket offers (such as pre-sales, preferred, discounted, special ticket offers) for brand partner’s customers.  

• Help lead brand partner marketing creative and messaging to promote the offers in tour advertising, artist marketing channels, press, social media, etc.

• Review tour marketing assets with brand inclusion for approval to ensure brand partner inclusion meets brand guidelines.

• Ability to read and understand basic tour marketing media plans to ensure Brand commitment is being fulfilled.

• Work with the Live Nation ticketing directors and local venue box offices to ensure brand partners ticket offer is set up correctly and within the correct timeline. Ensure the ticket quality and quantity for the brand partner offer meets contractual guidelines.

• Help manage brand partners yearly tour media budget and send regular updates to brand partner of budget status.

• Work with Live Nation Finance team and Live Nation tour marketers to reconcile each tour media spend when the brand partner has committed incremental media dollars to support ticket offers.

• Gather, analyze, and package key metrics, learnings and development opportunities into program