Performance Marketing Planner

ABOUT THE SHIPYARD

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Performance Marketing Planner to join our Columbus team.

The role of the Performance Marketing Planner is to be the day-to-day steward of paid social media for assigned brands responsible for leading campaign development, activation, and innovation. The Performance Marketing Planner is expected to apply their social mastery to deliver against the clients’ goals. They will work closely with their teams in the development and communication of all strategy while owning tactical execution.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Columbus, OH.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

WHAT YOU’LL DO

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery.
• Provide direction to Analyst for purposes of campaign structure and keyword and ad copy development.
• Responsible for final QA before delivery to client.
• Responsible for presenting recommendation, soliciting feedback, and executing paid media campaigns.
• Ultimate oversight for all day-to-day budget and billing activity.
• Review paperwork necessary for purchase authorization and ensure vendor counter signature is received.
• Primary party responsible for QA of trafficked approved plan into social platforms.
• Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters).
• Responsible for social campaign management of budgets, pacing and bid adjustments.
• Responsible for recommending campaign adjustments based on performance trends.
• Responsible for client communication of performance and competitive landscape.
• Development and recommendation of optimizations and/or testing plans.
• Responsible for campaign reporting and developing strategic insights with clear actionable items.
• Lead client status and reporting calls, including presentation of reporting.
• Primary contact for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team.
• Mastery of all relevant tools for reporting, analytics, and competitive analysis - bid management platforms
• Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal).
• Maintain professional, productive rapport with sales representatives/media vendors.
• Demonstrate creativity and agility when problem solving.
• Successful completion of training programs and requisite certifications.
• Responsible for contributing to development of agency level POVs on industry happenings.
• Primary party responsible for customization of agency POVs for individual clients.

WHAT YOU’LL BRING

• Bachelor's Degree in Advertising, Marketing, or related field and/or 2-3 years equivalent work experience in a Media Planner or similar role
• Excellent written, verbal, and interpersonal communication skills
• Presentation skills are a must