Manager, Marketing Analytics - Olympic & Paralympic Games

Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role and What You’ll Do 

The Marketing Analytics Manager will be responsible for capturing, analyzing, and presenting data from all sources across On Location’s Olympic Sales, Marketing, and Technology operations. This role will deliver accurate performance reporting against objectives and KPIs, develop actionable insights, and drive data-informed decision-making across the business. 

The ideal candidate will be a data-driven problem solver with hands-on experience coding in SQL, managing and visualizing large data sets, and implementing analytics best practices across digital platforms. They will serve as a bridge between Marketing, Sales, and Data teams—helping translate complex data into clear insights that shape strategy, optimize performance, and drive measurable business growth. 

Key Responsibilities: 

• Implement tracking and measurement tools to capture relevant data across Sales, Marketing, and E-Commerce operations. 

• Own the creation, validation, and maintenance of data pipelines and queries using SQL across Snowflake and other data environments. 

• Analyze data to evaluate performance, identify trends, uncover improvement opportunities, and formulate strategic recommendations. 

• Build and maintain data visualization dashboards (e.g., Omni, Amplitude) to communicate key marketing and sales metrics. 

• Leverage expertise in media performance metrics, audience insights, and sales funnels to drive improved campaign performance and ROI. 

• Manage and optimize web analytics platforms, including Google Analytics (GA4) and Google Tag Manager (GTM), ensuring accurate tracking and reporting. 

• Partner cross-functionally with Marketing, Sales, and Technology teams to provide performance insights and forecast models. 

• Present reports, findings, and recommendations tailored to diverse audiences across Marketing, Leadership, and partner organizations. 

• Responsible for weekly reporting presentations to internal team as well as external rightsholders (IOC, LA28) 

• Responsible for ad-hoc reports as needed for internal and external stakeholders 

• Drive standardization and automation of marketing reporting to enable scalable, repeatable insights globally. 

 

You Have These 

• 3+ years of experience in marketing analytics, digital analytics, or performance marketing roles. 

• Proficiency in SQL — comfortable writing and optimizing complex queries across large datasets. 

• Hands-on experience with GA4 and Google Tag Manager, including tag configuration, event tracking, and data validation. 

• Experience building dashboards in data visualization tools. 

• Strong understanding of omnichannel marketing performance and metrics across owned, earned, paid, and shared touchpoints. 

• Experience in global or multi-market reporting environments, ideally across ecommerce and direct sales models. 

• Ability to translate technical analytics into actionable insights for non-technical stakeholders. 

• Strong attention to detail, o