Sr. Manager, Marketing Automation & Operations

Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

• The Sr. Manager, Marketing Automation at Cedar plays a crucial role in architecting and optimizing the technical infrastructure that powers our marketing initiatives. This position ensures the seamless execution of Cedar's marketing strategies through data-driven systems and automation. The role combines technical expertise with strategic thinking to drive efficiency, scalability, and measurable results in Cedar's mission.

In this position you will:

Marketing Technology & Systems Management

• Manage and optimize Cedar's marketing tech stack, including HubSpot, Salesforce, Groove, and WordPress.
• Develop and maintain integration strategies across all marketing platforms.
• Serve as the primary point of contact between external vendors and internal teams for website initiatives.
• Optimize collaboration tools (Jira, Asana) for the marketing team and implement tracking/accountability systems.

Marketing Automation & Campaign Support

• Design and implement automated marketing campaign workflows across marketing channels.
• Set up and optimize email sequences for all customer segments and journeys, including event recruitment campaigns.
• Manage email deliverability, performance tracking, and list hygiene. Create A/B testing frameworks for optimization.

Analytics & Reporting

• Build and optimize Cedar’s marketing attribution model.
• Coordinate with channel owners (paid, social, content, email, web) to standardize KPI & OKR reporting.
• Own a centralized reporting dashboard consolidating all digital channel metrics.
• Provide actionable insights to drive marketing strategy and decision-making.
• Maintain Salesforce campaign hierarchies and tracking. Ensure data consistency between marketing systems and CRM.

What we look for in an ideal candidate:

• 5+ years of experience in marketing operations or similar technical marketing roles, preferably in B2B SaaS or healthcare technology.
• Deep expertise with marketing automation platforms (HubSpot, Marketo, MarketingCloud), CRM (Salesforce), CMS (WordPress), and outbound email tools (Groove, Outreach, Salesloft).
• Strong technical background with an understanding of HTML, CSS, and marketing APIs.
• Proven experience in optimizing marketing technology stacks.
• Advanced knowledge of marketing analytics, attribution modeling, and data visualization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent problem-solving abilities and attention to detail.

Preferred Qualifications

• Marketing operations certifications (HubSpot, Salesforce).
• Experience managing technical vendors and agencies.
• Project management certifications (PMP, Agile).

Compensation Range and Benefits

• Salary Range*: $119,000 - $140,000
• This role is equity eligible
• This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

#LI-REMOTE

What do we offer to the ideal candidate?

• A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge