Associate Manager, Influencer, Advocacy & Integrated Communications

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Leadership Accountabilities:

• Responsible for developing and implementing non-traditional integrated communications plans that embed Diageo brands in key cultural moments and deliver against business objectives.
• Be part of building culturally relevant brands through media relations, influencer marketing, earned advocacy, branded entertainment, partnerships, sponsorships/event activations and internal communications
• Implement integrated campaigns that are aligned with brand strategy to drive reach, awareness, buzz and social conversation for brands
• Bring forth innovative creative ideas that are measurable, relevant, provide positive brand exposure and are financially feasible to implement for brands
• Collaborate across multiple internal departments including brand teams, media & productivity, innovation, commercial marketing, sales and partner organizations
• Effectively manage external agencies and 3rd parties for best in class program ideation, implementation and delivery of results within budget & scope of work

Complexity of the Role:

• Skilled in the art of media relations and message development
• Must have experience working directly with broad range of media inclusive of digital, social, print and broadcast
• Must develop strong cross-functional relationships internally and externally

Key outputs & Deliverables:

• Bring forth ideas that drive brand fame, earned value and cultural relevancy
• Develop and implement integrated campaigns and programs that drive shareholder value and generate growth against core brand and business objectives.
• Develop robust creative briefs, in conjunction with brand teams, to inspire, motivate and unlock ideas from agencies and partners
• Maintain and build relationships with editors, influencers and tastemakers

Professional Experience & Qualifications:

• 5+ plus years of relevant experience in media relations, integrated communications, influencer entertainment and strategic partnerships
• Experience in digital media and social communications platforms
• Outstanding verbal and written communication skills
• Great creativity, budget and product management
• Flexible self-starter with a collaborative, team first, must-win attitude

Education:

• Bachelor’s degree or equivalent experience in Liberal Arts, Marketing, Communication or Journalism