Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first

Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.


As part of this transformation, Humana is advancing its agent-focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic and collaborative marketing professional to join our team as Senior Associate, Agent Sales Engagement Marketing. In this role, you’ll support the development and execution of agent-facing marketing campaigns and sales enablement resources that drive education, activation, and performance across digital, email, social, and field channels.


This role requires a performance-driven marketer with experience in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, you’ll collaborate with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.

Key Responsibilities

· Support go-to-market planning for products and segments, helping to educate and enable agents to grow their book of business

· Assist in the creation and management of agent-facing marketing assets, including brochures, sales kits, training materials, and digital content

· Contribute to the development of creative tools and resources that drive agent engagement and support business objectives

· Collaborate with sales enablement platform owners to implement content strategies across enablement technologies

· Help evolve agent communications through segmented campaign strategies and new platform capabilities

· Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution

· Apply marketing expertise and performance insights to improve engagement across channels and formats

· Partner with product and compliance teams to ensure marketing materials meet regulatory standards

· Leverage voice-of-the-customer feedback and performance data to support continuous improvement

· Assist in tracking campaign performance and reporting results to key stakeholders

· Demonstrate Humana’s values and support new ways of working through collaboration and initiative

Required Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

· 5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries

· Experience supporting sales organizations with marketing strategy and execution

· Strong writing, communication, and project management skills

· Experience working with sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)

· Ability to simplify complex topics and contribute to strategic storytelling

· Collaborative mindset with strong attention to detail and creative thinking

Preferred Qualifications

· Experience marketing Medicare Advantage or senior-focused insurance products

· Familiarity with CMS guidelines and healthcare marketing compliance

· Experience with agent/broker distribution models and referral-based sales cycles

· Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)

Use your skills to make an impact
 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect