Sales Development Representative (SDR) US

Reports to: US Head of Sales

Location: Brooklyn, New York, USA (DUMBO office)

Salary: $60,000 + $25k OTE uncapped

Work type: Hybrid (4 days in office / 1 day from home)

About Fresho

Fresho is a fast growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet.

Our order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction - the impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.

We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafes, hotels and other foodservice venues.

Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.

Fresho has raised over $45m to date and processes almost $400m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne - Australia with offices in London - United Kingdom, New York - United States, and Auckland - New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.

About the Role

We’re looking for a hands-on, high-energy Sales Development Representative to join as Fresho’s first SDR in the US. This is a foundational role, focused on building pipeline and creating sales-ready opportunities as we establish our presence in the US foodservice industry.

Based out of our new DUMBO Brooklyn office, you’ll be the go-to person for outbound prospecting in the first 6–12 months. While your core focus will be generating and qualifying leads, you’ll also play a part in shaping outreach strategies, improving sales tools, and feeding insights from the market back into the team. You’ll work closely with our US General Manager, Account Executives, and Marketing team to set the tone for how we grow.

This is a chance to make a real impact while developing your SaaS sales career in the world’s biggest market.

Responsibilities

• Pipeline generation: prospect and book qualified meetings through cold calls, emails, and LinkedIn outreach, as well as managing inbound leads

• Lead qualification: ask effective discovery questions, investigate prospect needs, and ensure opportunities meet Sales Qualified Opportunity (SQO) criteria

• Outreach strategy: build and manage prospect lists, test messaging, and provide feedback to improve outbound playbooks

• CRM discipline: manage all leads, activities, and opportunities in Salesforce and Aircall, maintaining data integrity and timely follow-ups

• Market insights: share observations from prospect conversations to help refine targeting, positioning, and sales processes

• US GTM support: participate in product demos and occasionally lead them for strategic prospects. Support cross-functional initiatives during Fresho’s US launch phase
  
  

Success Criteria

• Consistently generate qualified meetings that convert into sales opportunities, meeting or exceeding quarterly SQO targets

• Deliver accurate weekly reporting on outbound activity, pipeline metrics, and conversion rates

• Provide valuable market insights that shape Fresho’s US sales and marketing strategy

• Help build Fresho’s reputation in the US market by delivering professional, trusted first interactions with prospects

• Contribute to the development of Fresho’s US sales playbook and outbound processes
  
  

What We’re Looking For

• 1-1.5 years’ experience in a B2B SaaS Sales Development role

• Proven success generating pipeline through outbound methods (cold calling, email, LinkedIn)

• Strong written and verbal communication skills, with a confident, professional phone presence

• Highly orga