Director, Organic Growth & AI Visibility

<div class="content-intro"><h3><strong>Where A-Players Thrive.</strong></h3> <p>We’re an employee-owned, vertically-integrated builder of some of America’s most popular health &amp; wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. <a href="https://www.goldenhippo.com/whatwedo">Learn more about our brands.</a></p></div><p><strong>We’re Looking For A: Director, Organic Growth &amp; AI Visibility</strong></p> <p><strong>Location: Hybrid (Woodland Hills, CA)</strong></p> <p><strong>What You’ll Be Doing: </strong>The Director of Organic Growth &amp; AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social.</p> <ul> <li>Multi-Brand Strategy &amp; Integration <ul> <li>Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.&nbsp;</li> </ul> <ul> <li>Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance.&nbsp;</li> <li>Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.</li> </ul> </li> <li>Next-Gen SEO &amp; Answer Engine Optimization (AEO) <ul> <li>Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.</li> </ul> <ul> <li>Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).</li> <li>Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.</li> </ul> </li> <li>Content Strategy &amp; Governance <ul> <li>AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.</li> </ul> <ul> <li>Develop automated workflows to transform long-form content into high-performing assets.</li> <li>Own governance, accuracy, and brand alignment across organic content.</li> </ul> </li> <li>Video SEO &amp; YouTube Ecosystem <ul> <li>Serve as the high-level strategist for the existing YouTube teams, aligning their cont