Sr. Product Manager, D2C eCommerce

Position Overview

We are seeking a strategic and results-driven Senior Product Manager, D2C eCommerce to own the product strategy and roadmap for personalized photo products on our Direct-to-Consumer eCommerce platform. This role drives product positioning, innovation, and revenue growth by aligning customer needs, market trends, and business goals.

You will lead cross-functional collaboration with product, design, engineering, supply chain, marketing, and merchandising teams to deliver intuitive, high-quality photo product experiences. With a strong focus on go-to-market readiness, performance analysis, and customer insights, you will optimize product performance, enhance user experience, and identify new growth opportunities.

Company Overview

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We’re looking for passionate, mission-driven people to help us continue to innovate. 

With five operating divisions, there’s a lot of opportunity to find your niche and make an impact. Perhaps you’ll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax™. Maybe you’ll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division—they develop office and commercial print solutions and enable digital transformation. And if you’re interested in tape, check out our Industrial Products Division—they develop data storage solutions.

We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

Responsibilities

Product Strategy & Roadmap:

 

• Define and own the product strategy and roadmap for all personalized photo products on the D2C e-commerce platform, focusing on customer needs, market trends, and business goals.
• Develop revenue targets and performance goals that align with business objectives.
• Own product positioning, messaging, and value propositions tailored to target customer segments.
• Identify and prioritize innovation opportunities through competitive landscape monitoring and consumer insights.

 

Cross-Functional Leadership:

 

• Collaborate with product development, design, engineering, and ecommerce development teams to align initiatives with product roadmap, end user needs and business goals.
• Partner with design/engineering teams to develop intuitive, customizable workflows that maximize user satisfaction and minimize friction.
• Work closely with supply chain, operations, and inventory teams to ensure efficient production, quality control, and timely delivery.
• Partner with Marketing, Merchandising, and CRM to translate product roadmap into compelling messaging and go-to-market activations.
• Drive alignment across stakeholders, providing transparency on product goals, milestones, and roadmap status.
• Manage stakeholder communication and alignment across multiple teams, ensuring transparency and shared ownership of goals and timelines.

  

Go-To-Market (GTM) & Launch Readiness:

 

• Collaborate with cross-functional teams on GTM strategies for new product launches and feature rollouts.
• Develop GTM playbooks including positioning frameworks, messaging guidelines, and competitive benchmarks.
• Support site readiness by working with Merchandising on catalog requirements and content alignment.
• Collaborate with merchandising, marketing, and inventory planning teams to forecast demand and manage stock levels effectively.

 Analytics & Performance Optimization:

 

• Analyze performance data and customer insights to optimize sales, conversion and AOV; inclusive of cross sell and upsell strategies.
• Analyze sales trends, customer data, and market insights to inform forecasts and adjust strategies proactively.
• Conduct customer research and segmentation analysis to refine product-market fit.
• Analyze customer behavior, market trends, and competitive landscape to identify growth opportunities and optimize use