Content Senior Specialist

About us:  

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do: 

·       Join the Content Management team, reporting directly to the team manager, and contribute to the evolution of Sisal’s digital presence.

·       Take ownership of communication streams across Sisal’s digital properties (website and app), with a performance-oriented, omnichannel and data-driven approach.

·       Manage content creation, optimization and publishing activities through our enterprise-level CMS (Adobe Experience Manager), proposing enhancements and improvements.

·       Collaborate closely with UX/UI, Visual Design, Analytics, SEO, Marketing, Product, Sales, IT and Development teams, actively contributing to the definition and delivery of customer-centric content experiences.

·       Be involved from the early stages in strategic digital projects, translating business needs and user insights into clear and actionable content requirements.

·       Ensure quality, consistency and coherence of storytelling across all touchpoints, supporting the design of user journeys and customer flows.

·       Analyze performance metrics and user behavior to identify content opportunities and suggest data-driven improvements.

·       Provide guidance and mentoring to more junior team members when required, acting as a reference point for the team on specific content topics.

What you’ll bring:

·       Proven experience (at least 4 years) in digital content management within structured and fast-paced environments.

·       Deep familiarity with content management systems, ideally Adobe Experience Manager, and solid understanding of content lifecycle and publishing workflows.

·       Experience working in cross-functional teams and contributing to digital product development processes.

·       Strong skills in copywriting, microcopy and UX writing, always aligned with the tone of voice and user experience strategy.

·       Ability to interpret analytics data and performance KPIs to improve content quality and effectiveness.

·       A high level of accuracy and attention to detail, with the ability to manage multiple priorities and meet deadlines.

·       A collaborative mindset and curiosity to grow through dialogue with different disciplines and backgrounds.

·       Fluency in Italian and a good command of English, both written and spoken.

Why choose us: 

·       ​​Permanent contract​ with Hybrid Work; 

·       Meal Allowance; 

·       Supplemental Health Insurance;

·       The option to join our company share saving scheme.

Choose us also for:

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