Senior Context Planner

Who We Are

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. 

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious! 


We are looking for a Senior Context Planner to join Translation! Please note that this role is a Hybrid role: three days in office and two days remote. 

What You'll Do

The Senior Context Planner is a client facing asset and is in charge of integrated go-to-market planning that incites audience participation. It’s your responsibility to gain an in-depth understanding of the people, passions, and platforms that matter most to the audience, and to rethink media in new ways to help our brand partners communicate through the places, spaces, times and people that our audience will be most receptive to. This role requires a hybrid mind– one who can think creatively one second and shift to business-defining strategy the next.

• Lead development of comms plans, Lead development of comms plans, campaign rollouts, creative ecosystems, and customer journeys , creative ecosystems, and customer journeys 
• Mine qualitative research for cultural insights that enhance the creative product 
• Identify bespoke cultural moments that are ripe and ownable for brand activation
• Lead authorship of campaign talent filters and casting recommendations 
• Partner with creative teams on out-the-box extension tactics to support big idea platforms
• Partner with UMT’s “stratpack” to create “Get Smart” research docs in support of project kickoffs that help retrace recent brand activity, categorical trends, consumer insights, and white-space opportunities to inform brand action
• Create risk assessment documents in moments where stakeholders want to pursue a potentially problematic idea
• Build trust with day to day client (and senior client on occasion) through presentation + thought leadership
• Lead discussions with media agencies and content/experiential partners to ensure our core idea is properly understood and elevated 
• Partner with account and strategy teams to build case studies and contribute to award show submissions 
• Proactively contribute thought leadership throughout the agency (Flash Forecast weekly newsletter)
• Lead script writing and creative development for “Outcomes” assets to be used for pitch theater

Knowledge, Skills and Abilities

• Manage, nurture, and delegate with clarity to direct reports, ensuring their success and professional development
• Recognize patterns and mechanics displayed by people and brands that move culture and incite action. 
• Become fluent in the sub-cultures our audience subscribes to by immersing yourself in the networks, rituals, artifacts and language they practice.
• Constantly seek out first-to-market media opportunities that position our brands as category disruptors.
• Confidence in packaging and presentation of work to inspire both internal and external sell-through.
• Possess and demonstrate a vibrant connection to and fluency in pop culture and brand trends. 
• Passion for diving deep into research and data to unearth actionable insights that propel the creative. 
• Subscribe to a constant plan of refinements and updates as new tech, media and consumer insights arise  
  

Minimum Qualifications

• Possess excellent time management, organization and prioritization skills.
• Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work.
• Exercise the ability to quickly and effectively adapt to changing needs and expectations.

Preferred Qualifications

• Minimum 4-7 years experience in a strategic position in an agency or brand environment
• 4-year college degree in Marketing, Advertising or Business preferred.
• Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred).

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure,