AVP, Lifecycle Marketing, Digital Banking

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. Headquartered in Chevy Chase, Maryland, Forbright is committed to accelerating the transition to a sustainable economy by financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.
COMPANY CULTURE:  We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back.  We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.
COMPANY MISSION:  We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a more sustainable future.

DUTIES AND RESPONSIBILITES

• Own the development, activation, and management of the customer lifecycle strategy and roadmap across the entirety of the customer experience (acquisition, retention, loyalty, win-backs, etc.)
• Work with Customer Insights team to understand customer lifecycle, including behaviors, triggers, needs and opportunities
• Develop segmentation and targeting strategies to drive conversion and enhance the customer journey
• Work with Technology and Marketing Technology teams to deliver messages, segment audiences, and personalize the experience to be scalable and efficient
• Design a testing strategy and plan to continuously improve performance
• Work with Analytics team to leverage data and build customized dashboards to effectively manage LCM
• Work with Marketing Technology teams to develop a robust QA process
• Leverage a multi-channel approach to drive customer engagement, conversion, and loyalty
• Evaluate new customer communication channels
• Partner closely with Marketing Technology, Marketing Operations, Insights, Data, Product, Operations, and Compliance teams to help deliver the Bank's lifecycle marketing strategy
• Perform other duties as assigned

SUPERVISORY RESPONSIBILITIES

• Supervise assigned employees by organizing and monitoring work progress 
• Maintain staff by recruiting, selecting, orienting, and training employees 
• Manage performance of employees through development, coaching, and counseling 

QUALIFICATIONS

• 6-10 years of experience in lifecycle marketing
• High School Diploma or equivalent required, Bachelors Degree preferred
• 3+ years of experience managing people, growing teams is a plus
• Exceptional analytical skills with ability to derive actionable insights from performance data
• Strong understanding of customer communication channel best practices
• Expertise in growing an automated CRM capability with proven examples of segmenting and personalization
• Experience working with CDPs, Marketing Automation, CRMs, and other communication platforms is a plus
• Experience in testing and optimization
• Exceptional customer centricity and advocacy capabilities
• Ability to be a self-starter, flexible, and adaptive
• Strong interpersonal skills with the ability to work collaboratively and with people at all levels of the Bank
• Excellent communication skills, both verbal and written
• Experience in banking is a plus

POSITION REQUIREMENTS: The requirements described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. Work is conducted primarily in an office; however, some positions may be conducted remotely via technology. While performing duties of this job, the employee may be regularly required for prolonged periods of time to:• Sit or stand at a desk• Walk, stoop down, crouch, kneel or bend over• Use hands and fingers• Utilize a computer monitor with visual acuity• Operate technology and other office machinery such as printers, fax machines, scanners, etc.• Communicate clearly both verbally and in writing with others
ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationall