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Senior Marketing Director - Prosthetic Urology

Boston Scientific
Marlborough, United Statesfull_timeVerifiedPosted 19 Nov 2024

About the role

Additional Location(s): US-MN-Minnetonka; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

              

About the Role:

 

At Boston Scientific Urology, we are transforming lives with innovative solutions for kidney stones, prostate health, urinary incontinence, and erectile dysfunction. By addressing the full spectrum of urological challenges, we deliver advanced treatments that improve patient outcomes and elevate urological care worldwide.

 

We are seeking a Senior Marketing Director to lead the Prosthetic Urology commercial marketing franchises and oversee the urology field marketing teams. Reporting to the Group Vice President of Urology, this leadership role is responsible for developing global product marketing strategies, driving high-performing teams, and ensuring a world-class customer and patient experience. This leader will shape product lifecycle strategies that drive sustained global growth while fostering marketing excellence across the franchise. At Boston Scientific Urology, leaders are self-starters who thrive in dynamic, uncertain, and complex environments, embracing the opportunity to think strategically and shape the company’s future.

 

This hybrid role offers the opportunity to work three days onsite at either our Marlborough, MA, or Minnetonka or Maple Grove, MN office locations.

 

Applications for this position will be accepted until November 27, 2024.

 

Key Responsibilities:

  • Lead all aspects of Prosthetic Urology marketing and serve as a key member of the cross-functional franchise leadership team.
  • Oversee Urology’s field marketing team, ensuring alignment with broader franchise and organizational objectives.
  • Develop and execute multi-year, integrated commercial plans for the Prosthetic Urology franchise, ensuring alignment with franchise, Urology division, and corporate Strategic Plans, as well as the U.S. Annual Operating Plan (AOP).
  • Drive the execution of commercial plans to achieve franchise revenue, profitability, and budget objectives.
  • Attract, develop, and lead direct reports, including group marketing managers, the associate field marketing director, and field marketing managers. Foster diverse and inclusive teams that embody Boston Scientific’s core values.
  • Coach and mentor organizational talent by creating opportunities for professional growth and skill development, offering appropriate rewards and recognition. Develop succession plans and long-term organizational strategies.
  • Set inspirational goals and accountabilities for the marketing team. Formulate and execute annual and long-range global franchise marketing plans that deliver revenue targets, marketing objectives, and program KPIs. Ensure visibility into marketing impact through success measures and metrics.
  • Oversee global marketing execution for the franchise to ensure achievement of sales revenue, product development, commercialization, and market development goals. Make operational decisions with a strategic perspective.
  • Coordinate strategies, action plans, and communication across regions and marketing stakeholders to optimize impact and deliver on targets.
  • Continuously assess the global Prosthetic Urology market and competitive dynamics. Leverage insights to develop actionable plans that address barriers and seize opportunities.
  • Advocate for the voice of the customer and business by translating insights into actionable requirements. Inform product lifecycle management, growth strategies, sustaining efforts, new product portfolios, and new business development decisions. Prioritize market opportunities and allocate resources effectively (e.g., budget, people, processes).
  • Influence and leverage internal and external relationships to achieve franchise goals.

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Company

Boston Scientific

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