Senior Product Marketing Manager (HCP)

California, US residents click here.

The job details are as follows:

Who We Are

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.
 

United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
 

The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

Who you are

This is where strategy meets purpose. United Therapeutics is preparing to launch a highly anticipated therapy in PAH – and we’re looking for a Senior Product Manager who wants to be part of it.

You will play a central role in this launch: contributing to strategy, building core assets, and partnering with a driven cross-functional team to bring something meaningfully new to patients and the providers who care for them. You’ll own healthcare professional (HCP) launch initiatives end‑to‑end, and turn insights into impactful marketing that reaches the right audience in the right way. It’s a role for someone who thrives in the energy of a launch, enjoys both big‑picture thinking and hands‑on execution, and wants their work to contribute to something bigger than the brand itself. If you’re motivated by solving meaningful challenges and ready to grow in a mission-driven environment, you’ll feel right at home here.

The Sr Product Manager contributes to developing the HCP strategy, proposing and developing tactical marketing initiatives to achieve the brand goals.

• Work independently to manage marketing tactic for assigned product.
• Lead tactical efforts through conception, development, review, production, and dissemination. Work collaboratively with agency and internal partners to deliver assigned tactics
• Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and particularly as it relates to annual HCP tactical plans
• Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives
• Manage the HCP agency of record as well as individual project budgets and timelines
• Assist with market research initiatives (quant, qual, advisory boards) to learn insights for the brand and apply those insights to actionable HCP strategies and tactics
• In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices
• Develop foundational core launch assets (core visual aid, core speaker deck, etc.) and partner with sales training and sales leadership to ensure optimal rollout and execution of HCP strategy
• Partner with marketing team members who are responsible for field-based and digital HCP promotional tactics to ensure strategic alignment and execution
• Attend field ride-alongs in order to understand the audience and resource utilization
• Partner with key UT stakeholders to engage and collaborate with key professional societies and KOLs
• Demonstrate command of disease state, product portfolio, competitors, and payer landscape
• Communicate effectively with all stakeholders to ensure consistent alignment on all projects
• Perform other duties as assigned

Minimum Requirements

• 2+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree or 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree