Senior Director, Segment & Solutions Marketing - US Remote
PerfectServeAbout the role
What is PerfectServe?
PerfectServe’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real-time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well-being of their clinicians.
Leading analyst firms like Gartner® and KLAS Research have consistently validated our approach:
- In 2026, PerfectServe was named highest in execution and furthest in vision in the Gartner Magic Quadrant™ for Clinical Communication and Collaboration — the clear segment leader.
- PerfectServe also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.
If you're looking for a well-established, tech-forward company full of smart people doing meaningful work, you've found the right place!
At PerfectServe, we believe better communication drives better healthcare. Every interaction across the care continuum — between clinicians, patients, operational teams, and support staff — depends on timely, intelligent coordination. Our mission is to simplify that complexity through technology that helps healthcare organizations communicate more effectively, operate more efficiently, and deliver better experiences across the continuum of care.
PerfectServe partners with health systems, physician practices, and healthcare organizations across the country to improve clinical communication, scheduling, patient engagement, and operational workflows. We are recognized as a leader in healthcare communication and collaboration because we combine innovation, operational rigor, and deep healthcare expertise with a relentless focus on customer experience.
The Opportunity
You own demand creation and customer lifecycle. Your pillar decides who we go after, what we say, and which proof we lead with — by segment and by product — then makes existing customers worth more over time. You lead the segment owners (Liz and Jenn), product marketing (Matthew), and customer and field marketing.
Non-acute is the growth mandate, and it runs through you. The board wants rapid growth in that segment; your job is to make the market need what we sell, faster than the market expected to. You set the strategy and hold the demand-created number; Performance converts what you create.
What You’ll Own
Segment demand strategy
- Own the demand-created number across acute and non-acute, with non-acute growth as the headline.
- Set where we play and what we say by segment, and make sure campaigns reflect real market intelligence.
- Lead and develop the segment owners and product marketing.
Product and platform positioning
- Through Product Marketing, own the platform story, launches, competitive positioning, and roadmap feedback across all product lines.
- Co-own the external AI-first positioning with Corporate Communications.
Cross-sell, enablement, field, and referrals
- Own cross-sell demand into the existing customer base through the Demand Gen Managers, in partnership with Customer Success who runs the outreach.
- Through the Sales Enablement & Field Marketing Manager, own enterprise deal enablement, event execution, and the referral and advocacy engine.
The handoff to Performance
- Define qualified demand with Performance and Sales so the creation-to-conversion handoff is clean and measured.
What You Don’t Own
- Demand capture and conversion machinery (paid, website,
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