Associate, Growth Marketing, WSJ

Job Description:

ABOUT US

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. 

Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally.  It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.   Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

ROLE OVERVIEW

The Associate, Growth Marketing position for The Wall Street Journal (WSJ) will report to and partner with the Manager of International Growth Marketing, WSJ to grow and optimize customer acquisition programs focused on new international subscribers. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and to measure success. Our marketing organization works in our NYC office three days every week, so this new hire will do the same.

YOU WILL

• Execute The Wall Street Journal’s international subscription acquisition marketing strategy. 

• Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met.

• Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets.

• Monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down.

• Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement.

• Improve and optimize conversion journey through ideating and launching experiments. 

• Work collaboratively with brand, media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition.

• Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms.

YOU HAVE

REQUIRED

• 0-2 years of performance marketing and/or acquisition marketing experience, ideally within an international environment.

• The willingness to work in our midtown Manhattan office three days every week.

• Strong attention to details and analytical skills.

• Proficiency with Excel.

• Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working in a fast-paced environment.

• A pro-active, self-starter mindset and excellent communication skills.

PREFERRED

• Experience running end-to-end acquisition marketing campaigns that encompass owned and paid media properties.

• Hands-on experience with campaign management to include developing and reporting on metrics and KPIs for business goals.

• Experience with Adobe Analytics, Google Analytics, and A/B testing.

• Experience identifying meaningful, actionable insights within past successful acquisition marketing campaigns.

• A passion for journalism, publishing, and/or financial news.

Learn more about all our US benefits.

BENEFITS

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Education Benefits

• Family Care Benefits

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

 #LI-Hyb