Senior Manager, Marketing Strategy & Operations

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.
 

POSITION SUMMARY 

Sony Corporation of America (SCA), the US headquarters of Sony, has an excellent opportunity for a detail-oriented marketing strategy expert who will support the launch of a new business incubated within SCA. We are seeking an experienced and strategic manager in Marketing Strategy and Operations to lead the marketing strategy, planning, execution and refinement of marketing activities including offline and online advertising, direct mail, our web presence and more. You’ll be building the marketing presence for this new business from the start. You will be a critical part of an ambitious, creative, and data-focused team driving growth, enhancing brand strength and building a new brand and marketing operation from the ground up. 

JOB RESPONSIBILITIES 

Marketing Strategy: 

• Lead marketing strategy and launch planning 

• Develop and implement marketing, advertising and go-to-market strategies that align with business goals, drives customer acquisition and creates positive word of mouth 

• Manage digital, direct and offline campaigns, leveraging performance data as well as customer insights and market feedback to evolve and improve 

• Deeply partner with internal functions and agencies working on creative, brand, analytics, local marketing and events, PR, social to contribute towards a truly integrated approach 

• Leverage market and competitive research in partnership with analysts and product management to identify market trends and opportunities 

• Develop digital and media plans with vendors and external agencies 

Marketing Resource Management: 

• Manage the marketing team budget, including effectively using and reporting on the media mix 

• Oversee the day-to-day marketing operations, including budget management, resource allocation, and project timelines 

• Develop and maintain marketing performance metrics and KPIs to track the effectiveness of marketing campaigns, with accountability for cost per customer acquisition 

Brand Management 

• Manage and enhance the company's brand image and reputation in the market  

• Establish and manage clear guidelines and templates, in partnership with creative and content teams 

• Ensure consistent messaging and branding across all marketing channels 

QUALIFICATIONS FOR POSITION 

Your qualifications and experience should include:  

• Bachelor's degree in Marketing, Business or a related field or equivalent strongly demonstrated work experience 

• Minimum of 8 years of marketing experience or equivalent experience 

• Minimum 3 years of people management 

• Proven experience digital advertising and direct marketing that drives meaningful sales and revenue 

• Experience creating effective and targeted local marketing within specific cities or DMAs 

• Strong analytical skills with the ability to use data to drive decision making 

• Effective and empowering approach to managing agencies, vendors and employees across marketing disciplines that builds accountability, results and a positive, collaborative culture 

• Experience in developing and executing successful marketing strategies for complicated products or services that require clear, simple explanation to general audiences 

• Excellent communication and interpersonal skills 

• Strength in managing budgets and resources effectively 

• Excited to work in a small, interdependent startup-like environment – while experienced with multi-stage approvals and structured brand management 

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology”. 

Benefits:    

SCA offers benefits-eligible employees (generally regular employees scheduled to wo