Senior Digital Advocacy Specialist

Earthjustice is the premier nonprofit environmental law organization. We take on the biggest, most precedent-setting cases across the country. We wield the power of law and the strength of partnership to protect people’s health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change. We partner with thousands of groups to engage on the critical environmental issues of our time and bring about positive change. We are here because the earth needs a good lawyer. Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections. We achieve this by hiring people who share a passion for justice and a healthy environment. Our headquarters is in San Francisco with offices in Anchorage, Bozeman, Chicago, Denver, Honolulu, Houston, Juneau, Los Angeles, Miami, New York City, Philadelphia, Seattle, Tallahassee, and Washington, D.C. The Senior Digital Advocacy Specialist will join Earthjustice’s Digital Engagement team in the Communications department. The position is responsible for devising and executing Earthjustice’s digital advocacy and engagement strategies. This individual will focus on advocacy, cultivating, and stewarding Earthjustice’s potential and existing supporters donors using digital tools and platforms such as email, web, and SMS. Major responsibilities include creating digital advocacy campaigns in collaboration with Communications strategists and various program staff; promoting digital advocacy campaigns via email and SMS channels; working with the digital team to promote digital advocacy campaigns on social media and paid advertising; development of digital advocacy strategies to support the goals of the Communications department and other departments; tracking, analysis, and reporting on digital advocacy metrics; experimenting with new digital advocacy tools and tactics.   The person should be comfortable with HTML, digital advocacy tools, spreadsheets, analytics, and fundraising.   The individual will report to the Senior Digital Advocacy Manager and will work in close coordination with the entire digital team.  Ideally, the position would be located in the San Francisco with the Specialist going into the office under a hybrid schedule (2x weekly). However, we are open to considering remote candidates within the US. Responsibilities: Development of Digital Advocacy campaign strategies (40%) 

• Create digital advocacy campaigns to support the goals of the Communications department, PAL, and other departments. 
• Work with communication strategists, digital team, PAL staff, program staff, team members across the organization, hired contractors, and external coalitions to develop digital advocacy promotion strategies on Earthjustice digital channels, in particular email, web, SMS, social media, and paid advertising.
• Works with Digital Advocacy Associate in the production of of advocacy-related web content, outbound HTML email and SMS communications regarding our programmatic work to existing and potential Earthjustice audiences.
• Participate in relevant team, program, and coalition meetings to generate ideas and make decisions on effective digital advocacy campaigns.
• Serve as technical lead in optimizing the performance of email and SMS advocacy tool templates. 

SMS program management (20%) 

• Manages SMS program; Works with Sr. Digital Advocacy Manager to develop and implement SMS program strategy as a critical, rapidly growing function of our overall digital advocacy strategy. 
• Develop SMS list growth strategies through paid and unpaid efforts such as partnering with social media team on social campaigns, marketing team on marketing campaigns, cross promotions with other organizations, sponsored petitions, advertising campaigns, and partnership with influencer marketing program.
• Develop tactics and strategies to improve SMS supporter engagement like deliverability tracking, A|B testing, welcome series implementation, keeping an active messaging calendar, managing multiple audience segments, and vendor relations. 

 Email/SMS List and Audience Growth (15%) 

• Develop email list growth strategies through paid and unpaid efforts such as partnering with social media team on social campaigns, marketing team on marketing campaigns, cross promotions with other organizations, sponsored petitions and advertising campaigns.
• Oversees SMS program; Works with Sr. Digital Advocacy Manager to develop SMS program strategy.
• Develop and implement digital advocacy and engagement strategies to broaden our target audience and deepen existing supporter engagement. 

Data Monitoring & Analysis (10%) 

• Works in tandem with Sr. Digital Advocacy Manager to oversee regular reporting on analytics, leverage data to adjust strategy, and monitor overall digital health of program
• Generate metrics