Senior Marketing Manager - Federal

The Company

Serving the People Who Serve the People

 

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

 

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

The Senior Marketing Manager - Federal develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across the U.S. federal government segment (civilian and defense).

 

This role blends strategic planning with hands-on execution across account-based marketing (ABM) campaigns, events, webinars, digital marketing, and content-driven inbound marketing programs. The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings.

 

We’re looking for an analytical, data-driven marketer who understands how federal government agencies procure technologies and how to originate, accelerate, and influence pipeline.

What Your Impact Will Look Like

1) Drive Federal Segment Marketing Strategy & Customer-Centric Positioning

• Develop go-to-market plans aligned to sales priorities and Granicus positioning.
• Serve as a brand steward for assigned segments.
• Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation.
• Research federal government market trends, customer needs, competitors, and procurement patterns to inform campaigns and content.

2) Accelerate Pipeline Through Demand Generation, Events & Account-Based Marketing

• Plan and execute in-person events, webinars, tradeshows, and virtual events.
• Run digital programs including email, paid media, social, and content syndication.
• Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights.
• Collaborate with associations, resellers, media, and strategic partners to expand reach.

3) Build Authority & Drive Conversion Through Web and Content Optimization

• Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion.
• Ensure landing pages, web content, and calls-to-action reflect segment priorities and drive measurable impact.

4) Strengthen Go-to-Market Performance with Operational Excellence

• Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales.
• Ensure campaigns are executed with rigor, consistency, and compliance with internal processes.

5) Guide Campaign and Funnel Performance with Analytics and Insight

• Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion.
• Run structured tests and experiments to optimize performance and ROI.

6) Lead Budget Strategy and Ensure Financial Discipline

• Manage segment marketing budget with accuracy and discipline.
• Optimize investments across channels and programs to maximize return.

7) Leverage Artificial Intelligence and Marketing Technology

• Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency. Champion innovation in automation, analytics, and content production.

You Will Love This Job If You Have

• 8+ years of business-to-government (B2G) marketing or business-to-business (B2B) marketing experience; SaaS experience preferred.
• Experience genera