Head of Democratised Technology

HEAD OF DEMTECH (Democratised Technology)

About Hawk-Eye Innovations

Hawk-Eye Innovations, a Sony Sports Technology company, is the technology behind sport's biggest moments. From electronic line calling at Wimbledon and the US Open, to VAR, Goal-Line Technology and Semi-Automated Offside in football, ball tracking in cricket, the TMO in rugby, replay in the NFL, NHL and NBA, and Statcast in MLB, when the world's biggest events need to make the right call, capture the perfect angle, or unlock the next layer of insight, they trust Hawk-Eye. Since 2001 we've been making sport fairer, safer, more engaging and better informed, fusing computer vision, AI and broadcast craft across 25 sports in 100+ countries. Pioneering. Inspiring. Innovating in sport, from the field to the fan.

Role Overview

Hawk-Eye's technology has defined elite sport for over two decades. Now, we are embarking on one of the most exciting strategic opportunities in our history: bringing that same world-class capability to the amateur sports market.

As Head of DemTech (Democratised Technology), you will be the driving force behind this mission. This is a rare opportunity to build a new business unit from the ground up, leveraging Hawk-Eye's existing IP, data infrastructure, and brand credibility to unlock a new audience. You will lead across strategy, product development, commercial, and operations, with full P&L accountability and significant headroom to build a team around you.

This is a senior entrepreneurial leadership role. You will have the backing of a world-class technology organisation, the expertise from the most successful sports technology officiating company, freedom to operate, and the commercial mandate to deliver meaningful growth.

Key Responsibilities

Strategy & Market Development

• Define and own the long-term vision and strategic roadmap for the DemTech business unit.

• Identify key sports markets and amateur segments with the greatest opportunity for Hawk-Eye technology adoption.

• Conduct market research and competitive analysis to inform strategic decisions and prioritise investment.

• Develop and manage business cases for new market entry and product expansion.

• Work closely with senior leadership to align DemTech strategy with wider Hawk-Eye and Sony Sports business objectives.

• Monitor industry trends and emerging technologies to ensure Hawk-Eye remains ahead of the competitive curve in amateur sports tech.

Product Development

• Lead end-to-end development of new DemTech products; built from the ground up for amateur, grassroots, and recreational markets.

• Translate complex, professional-grade technology into accessible, scalable, and affordable solutions without compromising on quality.

• Define product requirements, user stories, and success metrics in collaboration with engineering and design teams.

• Oversee the full product lifecycle: concept, prototyping, testing, launch, and continuous iteration.

• Ensure products meet high standards of usability, performance, and reliability appropriate for consumer and semi-professional markets.

• Foster a culture of innovation and continuous improvement within the product team.

Commercial

• Own the commercial strategy for DemTech, including pricing models, go-to-market planning, and revenue targets.

• Identify and develop partnerships with sporting bodies, clubs, leagues, and retail or digital distribution channels in target markets.

• Lead commercial negotiations and manage key stakeholder relationships.

• Drive customer acquisition, retention, and growth strategies across amateur sports markets globally.

• Collaborate with marketing to develop compelling campaigns and differentiated brand positioning for DemTech products.

• Report on commercial performance against plan, providing clear insight and strategic recommendations to leadership.

• Deliver growth expectations and ROI as defined within the agreed business plan.

Operations & Team Building

• Build and manage the operational infrastructure required to support the DemTech business unit at scale.

• Recruit, develop, and lead a high-performing cross-functional team across product, engineering, commercial, and operations.

• Establish processes and frameworks for efficient product delivery, team collaboration, and performance management.

• Manage budgets, resources, and timelines to ensure delivery against strategic mile