Head of Integrated Marketing

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You'll Make An Impact:

We are seeking an experienced Head of Integrated Marketing to lead the development and execution of our annual integrated marketing strategy, annual campaign calendar, and execution of those campaigns. This role requires a strategic thinker and creative storyteller who can balance high-level vision with hands-on execution. You will own ThredUp’s top-of-funnel marketing initiatives, generating buzz, organic traffic, and word of mouth, while positioning ThredUp as a cultural force within our target audience. You’ll also collaborate closely with cross-functional leaders to bring ThredUp’s brand to life in fresh, exciting ways, while orchestrating all brand communication across the funnel and channels. 

In This Role You'll Get To:

• Define and implement ThredUp’s annual integrated marketing strategy and campaign calendar to drive brand awareness and cultural relevance.

• Develop novel, breakthrough, and creative marketing strategies that resonate deeply with our target audience and position ThredUp as a leader in sustainable fashion.

• Excel at understanding market opportunities, and identifying consumer insights to inform strategy.

• Has a strong voice in building the ThredUp brand, from visual identity, messaging, and application. 

• Write and execute creative marketing briefs that inspire innovative, impactful campaigns across multiple channels.

• Develop and deliver campaigns that generate organic traffic, buzz, and word of mouth while shaping culture within our audience.

• Partner with internal teams and external agencies to execute campaigns that amplify our brand story.

• Lead, coach, and grow a small but mighty integrated marketing team, fostering a high-performance, creative culture.

• Collaborate with leaders across Growth, Product, PR, and Creative teams to ensure alignment and execution excellence.

• Present strategic plans, campaign ideas, and performance results to executive leadership.

• Drive cultural relevance by developing and activating community partnerships, and experiential marketing, and other opportunities to influence communities and amplify ThredUp’s mission of sustainability and circular fashion.

• Use insights and data to inform marketing strategies and measure the impact of campaigns on brand awareness, organic growth, and cultural impact.

What We're Looking For:

• Experience: 8+ years of integrated marketing experience, including at least 3 years at a direct-to-consumer (DTC) brand or other top-tier consumer-focused company. Proven success in developing and executing high-impact marketing campaigns that drive brand awareness and cultural relevance.

• Creative Vision: Exceptional creative storytelling skills, with experience writing marketing briefs and developing campaigns that influence culture and communities.

• Strategic Thinking: Strong ability to define big-picture strategies while managing the details of execution.

• Collaboration: Highly collaborative with a natural ability to build cross-functional partnerships and align stakeholders.

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