Associate Director, Digital Marketing

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As the Associate Director, Digital Marketing you will report directly to the SVP of Digital Marketing for Epic Records with a focus on Urban Music artists.

What you'll do:

• Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artists
• Be part of the core team responsible for the overall artist branding and artist development
• Coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists
• Work with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis)
• Provide ideas & strategy for online contesting & sweepstakes
• Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise
• Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities
• Implement and drive campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
• Work with sales teams to maximize retail promotional opportunities/support retail initiatives
• Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
• Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
• Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
• Build budget, and effectively execute paid media campaigns
• Participate in new artist pitch meetings

Who you are:

• At least 3 years of progressive digital marketing experience at a record label or other related media companies
• Superb written and oral communication skills
• Thorough understanding of the music marketplace
• Comprehensive knowledge of the music streaming landscape
• Solid understanding / interest in lifestyle verticals and Urban culture
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, etc a plus
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
• A team player that is not afraid to roll up his/her sleeves to help out the team
• Extremely detail-oriented and organized
• Data analysis/research skills
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Creative, self-starter with exceptional follow-up skills
• Bachelor’s degree preferred

What we give you: