Assistant Director, Digital Media

Position Title:

Assistant Director, Digital Media

Position Type:

Regular

Hiring Range:

$77,600- $82,250/Annual;

Compensation will be based on education, experience, skills relevant to the role and internal equity

Pay Frequency:

Annual

A. POSITION PURPOSE

Santa Clara Law is seeking a creative, energetic, and self-motivated Assistant Director of Digital Media to bring our campus story to life through compelling photography, video, and written content. This on-campus position is ideal for someone who thrives in a dynamic environment, connects authentically with students and faculty, and knows how to turn everyday moments into engaging digital content.

As the Assistant Director of Digital Media, you will lead the strategy and execution of Santa Clara Law’s brand identity, social media presence, and website design. You’ll be the voice behind our social platforms — showcasing the spirit, people, and stories that make Santa Clara Law unique — while ensuring our digital channels reflect a cohesive, visually appealing, and user-friendly experience. This role serves as both a digital content strategist and hands-on creator, managing the School’s website and social media platforms in collaboration with internal stakeholders and university partners. In addition, you’ll oversee the creation and management of a suite of digital assets that support internal communications and marketing efforts across the law school.

This is a full-time position reporting to the Assistant Dean for Advancement. 

B. ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Management

• Lead the creation and execution of a comprehensive social media strategy that brings the Santa Clara Law brand to life across platforms such as Instagram, Facebook, LinkedIn, YouTube, BlueSky and others.

• Capture original photography and video content that showcases student life, academics, events, faculty stories, and alumni impact.

• Write engaging captions and posts tailored to platform-specific audiences and trends.

• Maintain a dynamic and forward-thinking content calendar to ensure consistent storytelling and brand alignment.

• Monitor engagement, performance metrics, and trends to optimize content and identify opportunities to grow reach and impact.

• Recommend and evaluate new social media platforms and tactics that expand the Law School’s digital footprint and relevance to target audiences.

• Represent the law school at on-campus and regional events to capture and promote real-time content; occasional travel within the Bay Area may be required.

Website & Digital Content Strategy

• Serve as a key resource to law school stakeholders/web content owners in creating, editing, and maintaining digital content that aligns with University standards and brand identity.

• Develop and maintain web-based strategies that support the law school’s marketing goals, ensuring consistency in presentation, accessibility, and user experience across all digital platforms.

• Create and implement website guidelines and best practices to ensure clarity, consistency, and accessibility for all contributors and users.

• Collaborate with the Law Digital Operations Manager on the overall website architecture, site structure, and navigation, while managing primary landing pages and homepage content, ensuring brand alignment and ease of use.

• Collaborate with University partners, Law Digital Operations Manager, and law school stakeholders/web content owners, and content creators to enhance and update the website, support content migrations, and implement redesigns.

• Develop and produce original video content to support key strategic initiatives — including engaging admissions videos, faculty scholarship and thought leadership features, student profiles, event coverage, and “day-in-the-life” segments — to showcase Santa Clara Law’s vibrant, transformative learning community.

In collaboration with the Associate Director of Marketing and Communications, develop and execute a marketing strategy—with an emphasis on digital marketing—that promotes all law school programs in a way that advances the law school’s mission and vision, and reaches intended audiences for purposes of recruitment, retention, engagement,