Director, Global Social Media Influencer Strategy

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Our Global Marketing team takes a consumer-centric, data-driven approach to leading end-to-end brand marketing efforts, from ideation to execution. We work hand-in-hand with our markets and internal teams to create breakthrough product and compelling campaigns, driven by the belief that true collaboration yields the best results. As brand stewards, our team brings sky’s the limit thinking to our projects, ensuring we showcase the uniqueness of our brand while delivering multi-sensorial experiences to our consumers.

Job Description

Your Impact to the role:

• Define influencers brand strategy and how it fits within the integrated communication brand plans (content generation/ paid partnership/events/ seeding)
• Collaborate with Eastern and Western Market teams to build organic social platform strategy and identify new channels to test
• Develop influencer content strategy and manage the external influencer content program, overseeing workflow, briefing, and asset delivery
• Develop influencer global guidelines, frameworks, and strategies that regional teams can bring to life across key markets in a consistent, impactful, and cohesive manner
• Lead the content strategy - innovative, informative, and engaging content for brand, product, and lifestyle campaigns
• Define and manage key organic social KPIs, providing dynamic reporting to measure the impact of each campaign
• Collaborate with international market teams to ensure market needs are incorporated in organic social strategy, content development and calendar
• Collaborate with creative teams and marketing teams to ensure all business needs are considered in influencer strategy

Your impact in your first year:

• Play a pivotal role in taking fresh to the next level as the brand expands its territory and authority across all platforms and markets
• Assist in leading the roll out a new brand platform, ensuring consistent execution across all social media channels

Qualifications

WHO YOU ARE

You have:

• 8-12 Years of Experience Required in social media or influencer marketing; beauty experience preferred
• Deep understanding of all social platforms from functionality to advertising products
• Strong analytical skills to evaluate content effectiveness and program performance
• Excellent project management skills, including the ability to align internal and external partners swiftly
• Strong creative judgment and the ability to recognize engaging, on-brand content
• Proficient in digital media and social media metrics and monitoring tools (e.g., Dash Hudson, Tribe)
• Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop & video editing skills a plus

You are:

• Consumer Centric: Build relationships with Consumers through heartfelt generosity
• Agile: Anticipate and champion change
• Collaborative: Communicate and dream with others
• Growth Minded: Seek opportunities that offer the chance to be a curious creator
• Accountable: Take ownership of actions and responsibilities
• A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
• Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
• Optimistic: Maintain a “Sky’s the Limit” mindset

You possess:

• Proven Project Management Skills
• Strong Written and Verbal Communication Skills
• Proactively make recommendations on process improvement and new ways of working
• Ambition to learn more, with a curious mindset
• Strong passion for the beauty industry
• Out-o