Director of Brand Management

POSITION SUMMARY:

Puyallup Tribal Enterprises (PTE) is seeking a dynamic Director of Brand Management to lead the strategic development and execution of PTE's unified brand architecture across our diversified portfolio of enterprises. This role will oversee marketing campaigns, sponsorships, and partnerships to ensure the PTE brand is recognized as a leader in both economic development and community impact. You will work directly with the Chief Marketing & Revenue Officer and our leadership team to build brand recognition, drive business development opportunities, and ensure consistent brand experience across all touchpoints.

RESPONSIBILITIES:

Brand Strategy & Architecture

• Maintain and enforce the unified brand architecture, ensuring all business unit identities adhere to cohesive PTE positioning
• Support the integration of new ventures and scaling businesses into the existing brand framework, managing the tactical deployment of updated brand standards
• Track and report on established brand performance and competitive intelligence, translating data into actionable insights for the CMRO’s strategic review

Portfolio Brand Management

• Coordinate brand strategy across diverse business units, ensuring alignment with PTE's master brand
• Manage brand consistency across all customer touchpoints, marketing materials, and digital presence
• Create brand activation campaigns that drive awareness and business development opportunities
• Manage and operate the brand performance tracking systems, reporting on established KPIs and metrics across the entire portfolio

Cultural Integration & Community Advocacy

• Ensure authentic representation of tribal values and cultural heritage in all brand communications
• Collaborate with tribal leadership to ensure brand initiatives align with sovereignty and cultural preservation goals

Marketing & Communications Leadership

• Implement and manage the approved marketing communications strategy across traditional, digital, and experiential channels to maximize reach and impact
• Execute and manage the approved content strategy, ensuring the consistent production and distribution of high-quality assets across all platforms
• Manage public relations efforts and media relationships to elevate PTE's profile
• Coordinate trade shows, community events, and business development marketing initiatives

Business Development Support

• Manage the creation and production of all marketing materials to support corporate partnership and business development teams
• Execute and manage prospect nurturing campaigns, coordinating the development and deployment of aligned content to support high-value partnership opportunities
• Coordinate marketing for new venture launches and business expansions
• Track and report on brand impact on business development and revenue generation

Team & Vendor Management

• Oversee the day-to-day execution of high-profile sponsorships, managing deliverables, activation assets, and reporting on established ROI and visibility metrics
• Execute the negotiation and operational management of external brand partnerships, coordinating resources to deliver brand recognition and community impact as defined by strategic goals
• Serve as a key ambassador of the brand internally and externally
• Manage agency relationships and external marketing vendors
• Coordinate cross-functional brand initiatives with operations and business unit leaders
• Create training programs to ensure brand consistency across all team members and business units

Company Focused

• Champion PTE Values and work to teach and promote them throughout PTE
• Identify opportunities for improvements, identify potential areas of risk, and share information with key stakeholders to maximize results throughout PTE
• Use all company resources efficiently to promote maximum financial results for PTE; maintain PTE equipment and assets to maximize return on investment
• Establish and maintain effective business relationships with all employees, vendors, business partners, government/regulatory entities, and communities in which we operate
• Strictly follow workplace safety measures; safeguard the welfare of all employees, guests, visitors, and business partners at all times; promptly report workplace risks, incidents, injuries, and near misses 
• Maintain strict confidentiality regarding all sensitive and proprietary business information and safeguard PTE assets at all times

REQUIREMENTS:

• 4 year degree in Communications, Business Administration, or related field