Senior Media Associate

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states and Puerto Rico with approximately 17 million customers and 31 retail locations.

The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We are currently looking for an experienced Senior Media Associate to support our newly created Digital Partnerships function, within the digital media practice for our full FanDuel product portfolio. The role will be responsible for managing key channels & relationships for the business across direct buying channels delivering key results against the businesses’ core KPIs. This role will also be a supportive pillar within the team for planning programmatic media.

The ideal candidate will be an expert in digital media & have management experience, ideally withing in-house media functions in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media buying and has an ear to the ground when it comes to emerging best practices and market trends.

If you have a passion for sports, casino & betting, have a desire to work in a high paced/hyper growth environment & are a proven digital marketing leader we’d love to hear from you.

 

THE GAME PLAN
Everyone on our team has a part to play

• Develop and implement paid media digital strategies to drive new customer acquisition, conversion and overall media efficiency
• Provide continuous assessment of our digital media tactics and identify areas for improvement and optimizations
• Make thoughtful recommendations to key stakeholders to improve the performance of respective programs
• Own and build strong relationships with external partners. Work closely with them to evaluate media opportunities and optimize channels that will achieve FanDuel’s business and marketing objectives
• Work closely with planning teams to build season-long media plans to meet team KPIs across multiple tactics and platforms, ensuring the team is establishing and crushing benchmarks to strengthen our advertising playbook
• Oversee campaign and platform budget + weekly & monthly forecasts
• Optimize budget across platforms and tactics to drive most efficient performance
• Track, monitor, and optimize performance against key KPIs
• Develop creative strategy and briefs to drive action across the full-funnel
• Work directly with platform reps on tactical strategy, innovation opportunities and creative best practices
• Support in campaign and creative QA while building processes for reporting and budget pacing
• Comfortable working in a fast-paced and dynamic working environment and open to collaboration with cross-functional teams

 

THE STATS
What we're loo