Associate Director, HCP Marketing - Rheumatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Lead the development and execution of HCP professional marketing strategic initiatives across RINVOQ in Rheumatoid Arthritis (RA), ranging from RA specific to broader cross-functional Rheumatology portfolio focused initiatives.  The role will serve as the subject matter expert for the Brand Team and will be highly integrated with internal cross functional partners on a regular basis (including Sales, Medical, HEOR, Market Access, Patient Services, BTS, APEX).  This role develops and leads effective HCP marketing strategies that are impactful, executable by Sales partners, easily communicated, and clinically/financially supported for areas of responsibility (product, indication, channel, marketing mix, etc.).   

Candidates should demonstrate the ability to lead without authority as well as lead direct reports, have an innovative mindset to advance ways of working across large teams, be competent in managing multiple projects and developing and delivering presentations to Immunology leadership.   

Responsibilities: 

• Co-create with Rheumatology counterparts, as well as IBT partners, business leaders and internal cross functional partners to build, manage and execute marketing plans to achieve business objectives and goals including patients’, market and financial results. 
• Drive and participate in business and marketing plans process. 
• Demonstrates and utilizes holistic understanding of financial planning. 
• Manage and develop team of marketing managers.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results. 
• Grow brand/product penetration, share and awareness. 
• Direct and manage projects including exe