Freedom Boat Club - Regional Marketing Activation Specialist, Midwest Region

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is at the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

We are seeking a Regional Marketing Activation Specialist with a passion for boating and a drive to bring the Freedom Boat Club brand to life in corporately owned territories. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of the Freedom Boat Club within your designated region. As the local subject matter expert (SME), you will lead the activation of promotions and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. 

At Brunswick & Freedom Boat Club, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

Marketing & Sales Events 

• Planning, Execution & Coordination: Lead the planning, contract management, setup, and execution of local events (e.g., boat shows, sales events, member gatherings). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. 
• Event Tracking & Performance: Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. Provide insights and recommendations based on performance data. 

Promotion Activation: Execute monthly promotions across email, social media, and text campaigns. Ensure messaging is consistent across all channels.

Content Creation & Distribution: Assist in the development of marketing materials, POS collateral, promotional materials, ensuring alignment with brand guidelines and promotional objectives.  

Stakeholder & Brand Communications: Ensure adherence to processes update as needed. Support regional team meetings and strategic planning initiatives. 

Invoice Management: Review and track marketing invoices within your region, ensuring proper documentation and adherence to budget. 

Ad-hoc Marketing Support: Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth. Ex. Develop playbooks to document processes for knowledge transfer and consistent success across regions. 

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree in Marketing or Business 
• 1-3 years of marketing experience 

• Strong writing, storytelling and editing capabilities 

• Strong communication skills   

• Customer-focused mind-set 
• Ability to work cross functionally 

• Experience coordinating events and multiple stakeholders 

• Ability to work a non-traditional work schedule that may include event support during an evening or weekend 
• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment 
• Ability to manage multiple projects at once, last minute requests and quick turnaround with a positive attitude 

Preferred Qualifications:

• Growth mindset with a desire to grow within the organization 

• Experience bringing products to market for industry-leading brands and portfolio brands 

• Experience in both agency and corporate environments is a plus 
• Experience working in a matrix environment is a plus 

Working Conditions:

• This is often a remote position that requires using a computer, phone and other electronic applications
• Occasionally work outdoors and in various weather conditions during events 
• Work near and on the water during events  
• Willingness to travel, up to 30%
• Must have reliable transportation for commuting to and from events, as well as for transporting event supplies and materials when needed. 

Why Brunswick:

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