About the role
The role defines briefs for activation units aligned with clients’ KPIs, while the Activation Unit executes and optimizes media campaigns across channels.
Job Description:
Key Responsibilities
Manage projects and media plans, ensuring alignment with business objectives, timelines, and budgets
Monitor and analyse the client’s market and competitive landscape to provide informed inputs
Analyze media performance using key KPIs (GRP, CPG, AFF, CPM, CPC, CTR, VTR) and translate data into actionable insights for the brand
Prepare clear and effective presentations and reporting materials (PowerPoint)
Collaborate efficiently with cross-functional and international teams to ensure timely, high-quality outputs
Ensure Client needs are met quickly, efficiently and completely with the defined timings and a high quality output for all activities
Requirements
At least 1 or 2 years of experience in international media agencies
Strong understanding of paid media planning principles, both online and offline
Solid general media knowledge, including digital and social media environments
Familiarity with media planning and reporting tools (ADBOX, AQX, ADJIN, Ad Server, MCS / ARIANNA)
Strong analytical thinking and ability to apply market and performance data to business decisions
High level of accuracy and attention to detail
Excellent organizational and interpersonal skills, with the ability to work effectively across teams
Ability to engage and support client relationships with a professional and service-oriented approach
Good command of English, both written and spoken, with the ability to interact with international stakeholders
Proactive attitude, problem-solving mindset, autonomy, and strong team spirit
Location:
MilanBrand:
Dentsu XTime Type:
Full timeContract Type:
PermanentApply for this role
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