Sr. Channel Marketing Manager (Contract)

BlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS. We harness the power of DNS to provide secure, centralized network infrastructure to some of the world’s biggest brands so that employees can access the computing resources they need, when they need it. 
BlueCat has an award-winning culture that is embedded in what we do. We are certified as a Great Place to Work and joining our team would mean that you are part of Canada's Best Workplace in Technology, Best Workplace for Today's Youth and Women, and Best Workplace for Mental Health and Inclusion. 
We are seeking a Senior Channel Partner Marketing Manager that has experience marketing to and through Resellers, Distribution, Service Providers and Alliance Partners.  The ideal candidate will be a self-starter and team player who will work closely with our Channel sales team to develop and implement the programs and tactics, including execution of digital and physical marketing campaigns that will drive sales of BlueCat’s DDI management solution through our channel partners. This role is a backfill for an existing Senior Channel Marketing Manager that is going on Maternity Leave in September 2023, and is expected to return to the office in October 2024.  The role is contract based and the term is for a period not to exceed 14 months. The preferred location is based in North America because of proximity to the Channel sales team; remote work/home office is acceptable (50% of the marketing team works remote today). This is a Senior individual contributor role at BlueCat that operates cross-functionally across countries, cultures, and time zones. You’ll be working closely with subject matter experts across the company to advise and execute local channel marketing plans, including local and regional events, digital marketing campaigns, and channel recruitment campaigns.  This role reports to the Director of Demand Generation and Partner Marketing.   About BlueCat Marketing You’ll be joining a lean, nimble team where you have the ability to explore your creativity, propose and execute new ideas within a critical industry (we power the world’s fortune 100s!) and drive your and our success.  We strive for excellence in our respective disciplines, and we also take the time to celebrate our successes. Whether you’re in the office, or taking part in our hybrid or remote work policy, we make the time to stay connected: from virtual wine tastings, to bowling nights, and even our team Spotify list.   As a Senior Channel Marketing Manager your responsibilities are: Partner Marketing ·       Develop and execute partner-based programs focused on onboarding and enabling channel partners.·       Create and execute co-marketing plans that support the delivery of joint pipeline and business.·       Lead strategic marketing planning sessions and marketing QBRs with channel partners.·       Define and develop our channel events strategy – to include tradeshows, partner events, partner Sales Kick Offs and other regional events (e.g. regional seminars).·       Manage event vendors, agencies, and suppliers as needed.·       On-site event management including logistics, shipping, manning the event, ensuring leads are captured, managed and communicated.·       Providing reporting on pipeline created, number of Sales Qualified Leads, Pipeline and Closed Won new deals from channel marketing programs.·       Manage our Allbound Partner Relationship Management software – provide updates, improve user flows, manage content and incentives through the system.  Demand Generation/Digital Marketing  ·       Collaborate with our Demand Gen team to identify opportunities, plan, and execute digital marketing campaigns using social media channels (e.g. LinkedIn) TO Channel partners and jointly THROUGH Channel partners to their end users.·       Leverage, modify and as needed create content/campaigns that drive Channel partners to be successful at selling BlueCat to their end users.·       Create MSP recruitment campaigns to help our MSP sales team land new Channel partners as needed.·       Track and report MSP marketing campaign metrics including Sales Qualified Leads, Pipeline and Closed Won new deals.  Content Marketing ·       Working with our product marketing team, develop channel partner facing marketing materials that speaks to partners unique needs and desired business outcomes.·       Leverage existing and develop and deliver new content tracks using tools like Pathfactory for consumption by Channel partner marketing teams, Sales Engineers and Sales Executives·       Be the champion to ensure that Channel partners in different geos have content that is localized to their preferred language.  Work with our localization agency to ensure that needed localized content is delivered on time and within budget. Professional Qualifications 5+ years (minimum), 8 years (preferred) in a channel partner marketing r