Senior Content Designer

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose 

As a Senior Content Designer, you will craft clear, trustworthy, and empowering content that simplifies complex financial services in the investment ecosystem (crypto and stocks), and enables financial inclusion across Latin America.

You will shape the voice, tone, and content strategy for our financial products, creating experiences that build trust and guide users through their financial journeys. Your mission is to transform complex financial concepts into clear, actionable language that resonates across diverse markets and literacy levels.

This role requires a Content Designer who can not only write exceptional content but also develop content strategies, drive cross-functional alignment, and navigate complex regulatory and localization requirements across multiple Latin American markets.

Reports To

Product Design Director

Who You Are 

Make sure you meet all of the following required qualifications to avoid an automatic rejection.

• Experience: 5 to 7 years of experience in content design, UX writing, or similar roles, with a strong portfolio showcasing strategic content work for digital products.
• Fluency in English: Written and verbal communication skills in English are required to collaborate effectively with a diverse, international team.
• Localization expertise: Proven experience creating content that works across multiple markets and languages. Understanding of Latin American markets (Mexico, Colombia, Argentina, Brazil) is a strong plus. Knowing how to work with keys in Lokalise, and extra plus!
• Design system expertise: Experience contributing to content design systems, voice and tone guidelines, and content pattern libraries. You should be comfortable establishing content standards and ensuring consistency at scale.
• Technical skills:
  • Proficiency working in Figma and collaborating with product designers.
  • Experience using AI tools to enhance content creation, streamline workflows, and analyze content performance.
  • Ability to leverage AI for tasks like content variations, localization support, content audits, and pattern identification.
• Data-driven approach: Strong understanding of how to use data and metrics to inform content decisions and measure content effectiveness (comprehension, task completion, error reduction, support ticket volume).
• Regulatory & compliance knowledge: Experience creating content for regulated industries (fintech, financial services, healthcare) with understanding of compliance requirements and how to balance clarity with legal accuracy.
• Research skills: Proven ability to conduct content research, usability testing, and readability assessments to validate content decisions.
• Portfolio: Exceptional portfolio that highlights strategic content work, complex problem-solving, and measurable impact on user experience (please share a link to your portfolio with us).

What You Will Do 

• Content strategy & leadership
  • Develop comprehensive content strategies for complex product areas and cross-product experiences.
  • Define voice and tone guidelines for new product areas, features, and user scenarios.
  • Plan content systems that scale across products, markets, and use cases (content models, taxonomies, templates).
  • Define content governance, including ownership, review processes, and quality standards.
• Content creation & quality
  • Write clear, concise, and empowering content that balances brand personality with usability and user needs.
  • Adapt voice and tone strategically for different audiences (new vs experienced users, different markets, varying financial literacy levels).
  • Balance complex requirements (l