Market & Campaign Analyst, Customer Activation, Sales

Company Description

Do you want to join H&M on a journey in defining the way we create a seamless customer experience? Are you interested in having an impact on how we work with campaigns globally? If you have a genuine passion for growing business and see yourself in a role contributing to added customer value, a strong brand and digital growth – join us and take part in setting how we work to deliver an outstanding offer for our customers.   

Sales is a global function within the H&M brand with the mission of growing and engaging our customer base, as well as growing and developing our sales channels. By holding the responsibility for our regions and bringing together expertise from both business and digital & tech perspectives, Sales plays a key role in delivering on our brand plan - to elevate H&M through product, experience, and brand providing aspirational fashion at an unbeatable price. 

Job Description

H&M is a workplace where you’ll join a global fashion family that combines teamwork with individual expression and gives you the challenges and opportunities that can help you learn, grow and succeed. We believe that it’s when you mix and match different talents, experiences, and styles that the real magic happens. That’s why our teams are built with different personalities, talents and people from all kinds of backgrounds. If you are willing to learn, grow and help our customers and your colleagues, H&M will always be a place for you to both express your individuality and feel like you belong. We also believe that you can’t change the world without great people on your side. So, we offer all our employees generous benefits, lots of learning opportunities and the possibility to start building a more long-term career. Bring your whole personality to work, stay as long as you want, and grow more than you ever thought was possible. Be yourself & more at H&M. 

The mission of Customer Activation unit in Sales is to create a strategic plan that brings our brand direction to life through different touch points. Through data and customer insights, we will design a plan that will ensure a holistic customer experience from communication with our customer to our membership program. 

Media Measurement Team belongs to the newly established global Sales function, under the Customer Activation unit, focusing on optimizing our global media investments to get the best value from our media activations. As a Market & Campaign Analyst, you will be right at the center of this shift towards a truly customer-centric organization.  

Job responsibilities include but not limited to:   

• Set clear KPIs and establish a structure for monitoring and advancing our communication efforts.  

• Conduct data analysis and extract actionable insights, utilizing analytics tools and platforms to interpret data from various marketing channels and campaigns. This involves data visualization, statistical analysis, and data mining to identify trends and optimization opportunities.  

• Apply marketing knowledge and strategy, aligning analysis with marketing objectives. Provide insights on campaign performance, audience targeting, and optimization strategies across various marketing channels and tactics.  

• Demonstrate technical proficiency by working with marketing analytics platforms, data visualization tools, and business intelligence software like Google Analytics, Tableau, Excel, or SQL. Utilize data integration and automation technologies for streamlined workflows.  

• Communicate and present complex data insights effectively to both technical and non-technical stakeholders. Translate data findings into actionable recommendations for marketing strategies. Collaborate with cross-functional teams to gather data inputs and align on campaign objectives.  

• Utilize problem-solving and critical thinking skills to analyze marketing challenges, identify root causes, and develop solutions. Assess campaign performance, uncover opportunities, and provide data-driven recommendations to optimize global marketing efforts.  

• Provide actionable insights that drive business results.  

• Create yearly benchmarks that are used to match our overall business KPI’s.  

Qualifications

Just like everyone at H&M, we believe you are a customer-oriented, social, open, communicative and ambitious team player full of drive and optimism. You have a robust analytical ability with an eye for change and improvement opportunities. 

To be successful in this role we also see that you have: 

• 3-5 years of experience working at an agency with strong knowledge within media data trends, analysis and research in Media Insights and research area 

• Data Analysis and Insights: A Global Market and Campaign Analyst should possess experti